Articles by Jim Pickerell

Storytelling: The Future for the Professional Photographer

By Jim Pickerell | 1460 Words | Posted 11/17/2010 | Comments

Most still photographers say their best pictures tell stories. To a limited degree, this is true. But photographers need to start thinking about more complete and complex stories, not just the best story they can tell in a single frame. This is where the opportunities lie.

Looking Ahead Five Years: Jim Pickerell

By Jim Pickerell | 1507 Words | Posted 11/17/2010 | Comments
In the story above Tom Grill offers his thoughts on where the stock photo business will be in five years. (If you haven’t read it yet click here.) While I agree with a lot of what Tom has to say, I believe the vast majority of photographers will find that stock photography will offer much less of an opportunity than the picture Tom paints. In the next five years it will become increasing difficult to earn a decent living, or even a profit, from producing still images on speculation. Remember profit is defined as revenue earned minus expenses and time invested to produce the product. There will always be a handful of photographers who are exceptions to the rule and buck the trends, but there will be fewer of them. 

Away with Print, onto Digital

By Jim Pickerell | 374 Words | Posted 11/16/2010 | Comments
The December issue of U.S. News and World Report will be the last printed on paper. Beginning in 2011 and marking a three-year transition to a new business model, the publication will go entirely digital, though it still plans to continue printing a series of print products.

What Kind of Photos Work on the Web?

By Jim Pickerell | 319 Words | Posted 11/13/2010 | Comments

Eye tracking studies by Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface, show that users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to “jazz up” Web pages.

Does Elimination of Foreign Office Fees Benefit Corbis Photographers?

By Jim Pickerell | 1451 Words | Posted 11/9/2010 | Comments

Skeptical photographers are struggling to understand whether Corbis’ new Contributor Gateway and the elimination of foreign office fees will actually benefit them. Many have focused on the royalty reduction from 40% to 37.5%. In order to participate in the Gateway, contributors must sign a new contract with Corbis and agree to this lower royalty rate. However, the 35% foreign sales office fee that is currently being deducted from sales made by any office outside the contributor’s home territory will be eliminated

World Assignments

By Jim Pickerell | 425 Words | Posted 11/8/2010 | Comments

If you’re a professional image producer looking for assignments, and you live or would like to work in remote parts of the world, the new World Assignment Web site may be for you.

Carving a Niche: Shooting What You Love

By Jim Pickerell | 606 Words | Posted 11/5/2010 | Comments (4)
Paul Melcher recently wrote a story that asked, “Are You Carving a Photography Niche – or Digging Your Career in a Hole? Melcher argues that there are few inadequately covered niches left and points out that perhaps those niches that do not already have thousands of images available exist because there is no demand for the subject matter. He also asks: “If you do not know who your customers are, if you do not have your own data, how can you niche yourself?”

Stock Photo Market Size: 2010

By Jim Pickerell | 751 Words | Posted 11/1/2010 | Comments (1)
A Selling Stock subscriber recently asked, “Do you have any idea of what are the actual market shares of Getty and Corbis worldwide?” A lot of guess work is required to answer that question as there are no longer any numbers publicly available to help in such an analysis. 

Hats Off to SuperStock

By Jim Pickerell | 226 Words | Posted 10/27/2010 | Comments (1)
SuperStock refunds photographer royalties after purchasing U.K. agency.

FREE STUFF

By Jim Pickerell | 162 Words | Posted 10/27/2010 | Comments
I’d like to encourage you to take a look at some of the “Free Stuff” available on this site. Click on this link (http://www.photolicensingoptions.com) and you find a list of Free Stuff in the column on the right. The stories listed will give you a good sense of the resources available on this site.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.