Articles by Jim Pickerell

Going Pro: Are Great Images Enough?

By Jim Pickerell | 931 Words | Posted 8/6/2010 | Comments (1)
When you are a freelance self-employed photographer, getting to the level of earning enough to support yourself and your family is difficult. But you know you can do it, because you are willing to work hard and you produce great, unique images that are better than anything offered by the competition. Here are a few basic principles of the photography business to remember.

Strategy for Use-Based Pricing Misunderstood

By Jim Pickerell | 1360 Words | Posted 8/5/2010 | Comments (3)
When I was recently interviewed by Photonetcast, it became clear that my position on the best strategy for licensing rights to images is misunderstood, so it is time for another explanation. Granted, my position is radical, so bear with me.

Going Pro: Demand by the Numbers

By Jim Pickerell | 1410 Words | Posted 8/5/2010 | Comments
In the last few years there has been dramatic growth in the use of images on the Internet, a market for images that virtually did not exist 10 years ago. Some believe that the potential for growth of the Internet is infinite, and that there will always be an ever-increasing demand for imagery.

Going Pro: Demand by the Numbers

By Jim Pickerell | 1376 Words | Posted 8/3/2010 | Comments (4)
In the last few years there has been dramatic growth in the use of images on the Internet, a market for images that virtually did not exist 10 years ago. Some believe that the potential for growth of the Internet is infinite, and that there will always be an ever-increasing demand for imagery.

Going Pro: Image Oversupply

By Jim Pickerell | 1430 Words | Posted 8/2/2010 | Comments (1)
Photographers should be aware of the number of images already in online databases and recognize that any images they produce will be competing against those that already exist.

Going Pro: Image OverSupply

By Jim Pickerell | 1476 Words | Posted 7/30/2010 | Comments
So far in this series we’ve learned there is declining demand for images that will be used in print, and growing demand for images that will be used online and in electronic formats. Photographers just starting out should be aware of the number of images already in online databases and recognize that any images they produce will be competing against those that already exist.

Going Pro: The Internet Market

By Jim Pickerell | 1673 Words | Posted 7/29/2010 | Comments
As recently as five years ago, almost all (an estimated 98%) of all stock-photo revenue came from print uses. In the last five years, demand for images to be used electronically has grown dramatically. Today, such uses account for roughly 20% of the total industry revenue.

iStockphoto: Sales Down, Revenue Up

By Jim Pickerell | 774 Words | Posted 7/28/2010 | Comments
Though unit sales are declining for many iStockphoto sellers, many of the same people are also seeing significant revenue increases. Here’s how.

Going Pro: State of the Print Market

By Jim Pickerell | 1661 Words | Posted 7/23/2010 | Comments
Traditionally, the primary uses of still pictures were in printed products such as magazines, newspapers, books, brochures, direct mail promotions, catalogs and—to a much smaller degree—posters and product packages. An estimated two thirds to three quarters of all revenue generated from stock pictures (in the range $1 billion worldwide) comes from print image uses, but this demand has steadily declined for a number of years.

Going Pro: Photography as a Career

By Jim Pickerell | 982 Words | Posted 7/21/2010 | Comments (2)
More and more people are producing pictures of a quality sufficient to satisfy the needs of many who want to use pictures. Thanks to the Internet—and to a great extent microstock—it is now much easier than in the past for people to earn a little money from the images they have produced and to make contact with customers who might want to use them. The “Going Pro” series of articles targets not the successful professional but the person just starting out, or the microstock photographer who has had some success producing images that sell and believes it is time to quit his or her day job and go into photography full time. What are the things they need to be aware of before taking the big plunge of trying to turn something that is a fun hobby into a career?

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.