Articles by Jim Pickerell

Creating Photos for Social Networks

By Jim Pickerell | 754 Words | Posted 6/8/2010 | Comments
James Cavanaugh recently posed this question to members of Linkedin’s ASMP group: “A client wants you to create photographs that they can use on social sites so they can ‘go viral’ to promote their company. It means potentially countless people may use your copyrighted work. How would you approach such a request?” I suggest handling the job as an all-rights assignment.

Stock Agency Revenue Survey

By Jim Pickerell | 404 Words | Posted 6/7/2010 | Comments
In an effort to obtain updated information on revenue trends in the stock photo industry, we will be conducting a revenue survey at the 2010 CEPIC International Congress and New Media Conference, which that takes place in Dublin on June 9–13. In a blind survey, we will be asking representatives of every stock agency and stock image distributor to answer five brief questions on behalf of their company.

Creating Photos For Social Networks

By Jim Pickerell | 792 Words | Posted 6/7/2010 | Comments
On LinkedIn’s ASMP group James Cavanaugh outlined the following client request, “A client wants you to create photographs that they can use on social network sites so they can "go viral" to promote their company. It means potentially countless people may use your copyrighted work,” and he asked “How would you approach such a request?”
This story provides my answer.

Image Demand – Images Licensed Annually

By Jim Pickerell | 1016 Words | Posted 6/4/2010 | Comments
How does demand for images compare to what many agree is an oversupply?

Image Oversupply: The Real Number

By Jim Pickerell | 593 Words | Posted 6/2/2010 | Comments (1)
What does the competition look like in terms of the number of images available online? Everyone knows there are billions of amateur images floating around the Internet, but what is the quantity of unique images currently available in professional collections?

16 Reasons to Attend the CEPIC Congress

By Jim Pickerell | 344 Words | Posted 5/28/2010 | Comments (2)
There is only a little over a week left until the 2010 CEPIC International Congress and New Media Conference in Dublin, Ireland, takes place on June 9–13. This is the premier annual event, worldwide, for those who produce and market stock imagery. It is not too late to register, and if you are a member of the Picture Archive Council of America or the American Society of Picture Professionals, there is a special discount rate.

Making Money In Microstock

By Jim Pickerell | 1076 Words | Posted 5/26/2010 | Comments (2)
A Russian photographer asks what subjects he should shoot for microstock in order to maximize his earnings. With hard work, he feels he can duplicate the results achieved by Yuri Arcurs, particularly because shooting in Russia can be much cheaper than Arcurs' Denmark location. Yet there are flaws to that logic.

Photographer Income Survey

By Jim Pickerell | 160 Words | Posted 5/24/2010 | Comments
Jim Pickerell is launching a new photographer income survey in an effort to determine general income trends for photographers in the last couple of years. We encourage photographers, worldwide, who have had any earnings whatsoever in the last two years from licensing rights to their images to answer this brief questionnaire.

Print Advertising and the Future of Stock Photography

By Jim Pickerell | 1135 Words | Posted 5/20/2010 | Comments (1)
A large percentage of the still-photo segment of the stock photography business is related to advertising—either licensing images for use in print ads, or licensing them for use in editorial products that are supported to a great extent by ads. The health of the stock photography business is directly related to the health of the print business. To understand what is likely to happen in the still photography business, it is important to have some understanding of advertising trends.

Alamy Discontinues Supplying Sales Statistics

By Jim Pickerell | 196 Words | Posted 5/18/2010 | Comments
Alamy will no longer make financial information publicly available. Since Getty Images went private, the U.K. company's quarterly numbers have represented the only reliable sales data in the industry.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.