Articles by Jim Pickerell

iStockphoto First Quarter 2010 Suggests Microstock Slowdown

By Jim Pickerell | 962 Words | Posted 4/5/2010 | Comments
As Selling Stock posited in January, iStockphoto's first quarter seems to confirm that microstock has reached a plateau. Our analysis reveals that a group of the company's top shooters are experiencing a slight drop in average downloads compared to the end of 2009.

iStockphoto First Quarter 2010

By Jim Pickerell | 972 Words | Posted 4/2/2010 | Comments
In January we published an analysis of the units licensed in 2009 by a group of iStockphoto’s most successful contributors and asked the question “Has Microstock Reached a Plateau?” The first quarter 2010 results seem to confirm this is the case. As a baseline, on June 1, 2009 we did a count of the total number of images licensed in May 2009 by a group of 196 out of the 250 top selling iStock contributors. (Information on some of the top 250 was not available.) There were 442,533 images licensed by this group in that month. Average monthly sales were up only 5% by the end of 2009, but they were down 1% to only 3.9% by the end of March 2010. See the full analysis and the implications for the future.

Copyright Infringement: How Bad?

By Jim Pickerell | 522 Words | Posted 3/31/2010 | Comments
The Obama administration, through the offices of the U.S. Intellectual Property Enforcement Coordinator Victoria Espinel, has recently requested input from interested parties as to how piracy and copyright infringement is affecting the economy. The deadline for filing was March 24. Virtually all photographer trade associations and many other interested parties submitted reports and made recommendations for change.

All Images Available to All Customers

By Jim Pickerell | 1423 Words | Posted 3/29/2010 | Comments (1)
There seems to be a misunderstanding as to why a two-tier pricing system is in the best interest of all photographers regardless of whether they currently license their work as rights-managed, traditional royalty-free or microstock. The two-tier pricing system is not just another pricing model. Its whole purpose is for all images to be made available to all customers at appropriate prices, depending on how the customer intends to use the image.

Do $1 Images Really Exist?

By Jim Pickerell | 354 Words | Posted 3/24/2010 | Comments
I am tired of seeing rights-managed sellers refer to microstock as $1 images. That is not what most people are paying, particularly those personal users who buy very few pictures. Actual prices are substantially higher, even for the smallest, Web-use only file sizes.

Devaluing Your Images

By Jim Pickerell | 983 Words | Posted 3/23/2010 | Comments (2)
There is a persistent idea among many image creators that a photographer somehow devalues his work if he ever licenses it for low prices. Yet recent years have shown that volume can be as significant a factor as price, and there are numerous other considerations.

Two-Tier Pricing System Allows Pros To Capitalize on Small Uses

By Jim Pickerell | 1242 Words | Posted 3/22/2010 | Comments (5)
If stock photography as a profession is going to survive, we are going to have to find a way to develop a two-tier pricing system. One tier would be for commercial use of images, and the other for personal and small use.

All Images Available To All Customers

By Jim Pickerell | 1394 Words | Posted 3/18/2010 | Comments
After publishing my article on a Two-Tier Pricing System I’ve had a series of discussions with several photographers. There seems to be some general misunderstanding as to why I think such a system is in the best interest of all photographers regardless of whether they currently license their work as rights-managed (RM), traditional royalty-free (RF) or Microstock. Two-Tiers is not just another pricing model. The whole purpose is so all images can be made available to all customers at appropriate prices depending on how the customer intends to use the image.

Who Is Yuri Arcurs?

By Jim Pickerell | 1404 Words | Posted 3/17/2010 | Comments (5)
Anyone who has heard the term microstock has probably heard of Yuri Arcurs. He is recognized as the worlds most successful microstock photographer but is much more than just a photographer: he is a brilliant businessman adept at marketing, self-promotion and managing a large staff.

iPad: Education in the Future

By Jim Pickerell | 91 Words | Posted 3/16/2010 | Comments (1)
Anyone who is licensing rights to pictures for educational purposes should take a look at this iPad promotional video to get an idea of what the delivery of educational information will be like in the near future.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.