Articles by Jim Pickerell

Another Magazine Folds: National Geographic Adventure

By Jim Pickerell | 168 Words | Posted 12/9/2009 | Comments
National Geographic has announced that it is ceasing regular publication of "National Geographic Adventure" with the current December/January issue after 10 years of publishing the travel and outdoor adventure magazine.

Creative Commons CEO Joins PicScout Board, Dreamstime Adds Collection to ImageExchange

By Jim Pickerell | 339 Words | Posted 12/8/2009 | Comments
Joichi Ito, the chief executive officer of Creative Commons, has joined the advisory board of PicScout. The company's ImageExchange platform has also welcomed Dreamstime to the list of participating agencies.

Can Creative Commons Licenses Be Good for Image Sellers?

By Jim Pickerell | 540 Words | Posted 12/8/2009 | Comments (1)
Most professional photographers are adamantly opposed to Creative Commons licenses, which are used to allow free uses of images. However, widespread use of Creative Commons licenses may actually help establish in the minds of users the very important copyright law principle that "All Rights [are] Reserved" by the creator or copyright holder of any work, and that it is left to the creator to specify who has what rights to make what uses of the work and at what cost.

Lessons from Bachmann

By Jim Pickerell | 959 Words | Posted 12/7/2009 | Comments
From marrying assignment and stock to choosing among rights-managed, royalty-free and non-traditional image licensing strategies, Bill Bachmann's experience offers food for thought.

Bill Bachmann - Part 2: Remember the Joy

By Jim Pickerell | 1350 Words | Posted 12/3/2009 | Comments (2)
Bill Bachmann, author and publisher of Remember The Joy -- How To Have a Successful Career in Photography and Have Fun Doing It, says: "The best part of my life is that I shoot what I love. Everyone should do that!"

Bill Bachmann: Ardently Rights-Managed - Part 1

By Jim Pickerell | 898 Words | Posted 12/1/2009 | Comments (3)
Travel photographer Bill Bachmann is an ardent advocate for basing stock image pricing on usage (the rights-managed model), not on file size (the royalty-free and microstock models). In 2009, Bachmann is on track to earn almost $1 million from licensing his travel and lifestyle images.

Publishers Owe For Past Uses

By Jim Pickerell | 1004 Words | Posted 12/1/2009 | Comments
Current established usage fees are so low that many photographers and small agencies that have specialized in selling to textbooks have either gone out of business, or are on the verge of doing so. Nevertheless, the excessively low prices were still not enough for the publishers. To press their advantage it now appears that many of the larger publishers have systematically, not occasionally or accidentally, printed many more copies of books than they licensed rights to print.

CEPIC Sheds Light on Double Counting

By Jim Pickerell | 647 Words | Posted 11/30/2009 | Comments
The figures gathered by CEPIC last year suggest that the stock industry's gross revenue estimates could be inflated by as much as a third as a result of double counting sales.

Getty Images Flickr Collection Call For Artists Offers Opportunity to Photographer's Choice Shooters

By Jim Pickerell | 475 Words | Posted 11/27/2009 | Comments
Getty Images Photographer's Choice contributors have been asking if they can participate in the recent Flickr Collection Call for Artists. Getty is allowing this, as long as the contributor has a payee name that is different from his or her current account. This can be accomplished as simply as adding "Inc." or "LLC" to the contributor name name.

More Publisher 'Mistakes:' Scholastic Encyclopedia Horrifica

By Jim Pickerell | 195 Words | Posted 11/23/2009 | Comments
More and more publishers seem to be discovering that they "accidentally" printed more copies of books than they licensed rights to print. The latest comes from Scholastic.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.