Articles by Jim Pickerell

Watch a Book

By Jim Pickerell | 940 Words | Posted 11/23/2009 | Comments
Books and education are changing. Consumer looking for information or entertainment will turn to "vooks" -- books they can watch, instead of the old paper kind they can only read or audio books where they can only listen to narration. These vooks blend text and video into a single integrated and uninterrupted reading and viewing experience that can be accessed and read on the Web or an iPhone.

Textbook Market Declines for Photographers - Part 4: Publishers Owe for Past Uses

By Jim Pickerell | 861 Words | Posted 11/23/2009 | Comments
Textbook publishers now have total control when it comes to setting prices and have no reason to want a dialogue with sellers on the subject of pricing. However, past uses is one area where publishers might want to open a discussion, seeing the outcomes of several recent court cases.

Stock Opportunities in China

By Jim Pickerell | 123 Words | Posted 11/20/2009 | Comments (1)
As part of an effort to assess the demand for stock photography in China, an American photographer recently talked with the creative director of the Ogilvy & Mather office in Beijing.

Transtock Teams with Hachette To License Automotive Imagery

By Jim Pickerell | 280 Words | Posted 11/19/2009 | Comments
Transtock Inc., a stock photography business specializing in transportation images, recently finalized a deal with Hachette Filipacchi Media to exclusively represent the still images and high-definition video footage from the Road & Track and Car and Driver magazine collections.

Is Flickr a Place to Sell Images?

By Jim Pickerell | 1278 Words | Posted 11/17/2009 | Comments (4)
Is Flickr a place for a professional photographer to display his work and sell images? Todd Klassy thinks so. Though now he is an amateur devoting three hours a week to shooting and another six to post production and studying photography, he intends to quit his job of 17 years and start working as a photographer full-time after the first of the year.

Textbook Market Declines for Photographers - Part 3: Who Is in Control?

By Jim Pickerell | 846 Words | Posted 11/11/2009 | Comments (1)
In light of pricing declines for textbook use and publisher attempts to avoid paying for future electronic uses, some image producers ask: "Why don't all the sellers just say 'no'? Shouldn't the producer be setting product prices?"

What's Google Up To?

By Jim Pickerell | 882 Words | Posted 11/10/2009 | Comments (5)
If Google were to get involved in image licensing, it would quickly take commanding control of the stock industry--at very little additional cost to the company. And it would not necessarily be a bad thing for creators.

Textbook Market For Photographers Declines - Part 2: Electronic Uses

By Jim Pickerell | 881 Words | Posted 11/6/2009 | Comments (2)
In addition to raising print quantities and extending license durations, textbook publishers are increasingly asking for the rights to publish the same information for the same time period on password-protected Web sites. While publishers intends to charge for those passwords, they expect content producers not to count such uses as part of the circulation.

Textbook Market for Photographers Declines - Part 1

By Jim Pickerell | 908 Words | Posted 11/5/2009 | Comments (4)
From a stock photography point of view, the future is bleak for those trying to sell images for textbook use. This segment of the stock photography business is on what appears to be an irreversible downward spiral.

Alamy Revenue Flat in Q3 Compared to Q2

By Jim Pickerell | 468 Words | Posted 11/4/2009 | Comments
Alamy sales for the third quarter of 2009 were flat compared to the second quarter, but were down 30% compared with the third quarter of 2008. U.S. Dollar and Euro sales were up slightly compared to last quarter 2009, but U.K. sales were down about 5%. Sales for the first three quarters of 2009 were down 30% compared to the same period in 2008.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.