Articles by Jim Pickerell

Business Planning for the Future: Issues to Consider, Part II

By Jim Pickerell | 905 Words | Posted 8/17/2009 | Comments
In addition to the broader economic and legal climate, factors such as decreasing photographer royalty percentages, competition from foreign workers and increasing preference toward video content can have substantial effects on a stock-production business.

Business Planning for the Future: Issues to Consider, Part I

By Jim Pickerell | 829 Words | Posted 8/17/2009 | Comments (5)
In addition to the major industry trends, regular examination of smaller-scope developments related to common business issues---such as demand for images, cost of production, legal changes and technological advancements---is helpful in determining if and when to adjust stock production strategy in order to keep it profitable. But beware. As you track these developments, it is entirely possible you may decide to place less emphasis on stock production and more on something else.

Business Planning for the Future: Four Major Trends

By Jim Pickerell | 825 Words | Posted 8/14/2009 | Comments (1)
If you do not plan to retire before 2015, and the money you earn from stock photography is an important part of your gross income, it is not too early to begin devising a plan for modifying your photography business. In the last few years, there have been radical changes in the business of photography, and it seems likely that we have not seen the last of them. What worked in the past or is working now may not work as well in the near future or later. Given the rapid pace of change, it is inevitable that most people will make dramatic career adjustments in their lifetime.

Online Magazines: Issuu, FlippingBook

By Jim Pickerell | 223 Words | Posted 8/11/2009 | Comments
We recently profiled Backcast and the possibility of creating something with the look and feel of a print magazine online. Issuu and FlippingBook are two examples of Web sites that provide technologies to bring such concepts to life.

Alamy Revenue Continues Down in Q2

By Jim Pickerell | 569 Words | Posted 8/7/2009 | Comments
Alamy sales for the second quarter of 2009 continued their downward trends in each sales territory but were flat when converted to dollars based on exchange rate fluctuations.

Getty Images Pulls out of Alamy

By Jim Pickerell | 280 Words | Posted 8/6/2009 | Comments (3)
Getty Images' royalty-free brands, including Digital Vision, Photodisc, Stockbyte and Jupiterimages, are being removed from Alamy after the two companies were unable to agree on renewal terms of their distribution contract.

Vivozoom: Do Image Warranty Claims Have Merit?

By Jim Pickerell | 483 Words | Posted 8/5/2009 | Comments (2)
Launched in May 2009, microstock business Vivozoom is trying to attract customers by claiming that its image warranty is far superior to those of other microstock sites, specifically iStockphoto and Shutterstock. But is there a substantive difference in the way different microstocks deal with releases or claims from customers that receive something other than what they expect?

Alamy Q2

By Jim Pickerell | 671 Words | Posted 8/5/2009 | Comments
Alamy sales for the second quarter of 2009 continued their downward trends in each sales territory, but were flat when converted to dollars based on exchange rate fluctuations.

IC Worldwide Moves to Glasshouse Images

By Jim Pickerell | 152 Words | Posted 8/4/2009 | Comments
Jerry Tavin's IC Worldwide agency closed down operations on July 31. Most of the approximately 10,000 images it represented have been moved to Glasshouse Images.

Clients Push for Speculative Design Work

By Jim Pickerell | 818 Words | Posted 7/31/2009 | Comments (4)
Designers are currently upset at the increasing push by customers toward doing spec work. As a photographer, I'd like to offer a little perspective.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.