Articles by Jim Pickerell

Getty Images: Why Are Photographer Revenues Dropping?

By Jim Pickerell | 879 Words | Posted 6/23/2009 | Comments (1)
Earlier this month, Selling Stock published statistics showing that many of the leading microstock sellers have begun to see substantial drops in the number of images licensed. Rumors abound that traditional sellers have been experiencing similar declines. Several of Getty Images' leading photographers have provided Selling Stock with detailed breakdowns of their March 2009 sales, which offer some insight into the current state of the industry.

Engaging in Business of Stock Photography

By Jim Pickerell | 580 Words | Posted 6/19/2009 | Comments
Given the rather pessimistic predictions of "Opportunities for Professional Stock Photographers," photographers and stock agents ought to consider several career decisions.

Opportunities for Professional Stock Photographers

By Jim Pickerell | 779 Words | Posted 6/19/2009 | Comments (3)
More and more young people aspire to a career in photography. They sell some of their images and believe that, if they work hard, they can be successful. Often, they hope to become full-time stock photographers, so they can shoot what they want, when they want, and eventually achieve fame and fortune. Yet the hard reality is that opportunities for professional stock photographers are in a decline, which will continue in the years ahead.

Will Opportunities for Professional Stock Photographers Decline?

By Jim Pickerell | 397 Words | Posted 6/18/2009 | Comments (6)
Last week, I made the statement on my Facebook page that opportunities for professional stock photographers would decline in next few years. Several of my friends and colleagues responded.

Reaching the B2SB Market

By Jim Pickerell | 975 Words | Posted 6/11/2009 | Comments (2)
Those selling images to big business at traditional prices must develop a different strategy for addressing the B2SB (small business) market. The strategy needs to embrace the idea of pricing based on value received, so big businesses that receive greater value from the images they purchase continue to pay reasonable fees for that value.

Where Have The Customers Gone?

By Jim Pickerell | 483 Words | Posted 6/10/2009 | Comments (4)
Traditional stock-photo sellers wonder why there does not seem to be any growth in demand for their product. The 2006 U.S. Census Bureau statistics of U.S. businesses could provide some clues.

iStockphoto Changes Download Information Display Policy

By Jim Pickerell | 345 Words | Posted 6/9/2009 | Comments
As of June 4, iStockphoto has modified how it displays the number of downloads for each file and contributors. Rather than exact numbers, downloads are now reported as approximations, such as >20, >300, >1,000 or >10,000.

Using Microstock Data To Determine What Sells

By Jim Pickerell | 723 Words | Posted 6/4/2009 | Comments (1)
One thing microstock has done for all stock photographers is give them access to better statistical data than has ever been available in the traditional industry. Getty Images, because it was a public company, used to provide the industry broad statistical data that was helpful, but that changed when the company went private in early 2008. Now, Alamy is the only traditionally priced company that gives image producers useful information beyond the individual's personal sales.

Three Months of iStock Sales: Has Microstock Reached Plateau?

By Jim Pickerell | 705 Words | Posted 6/3/2009 | Comments (1)
Leaving out iStock shooters that prefer to remain anonymous, 124 of the 150 top iStock contributors licensed 431,708 combined gross units in March. This number dropped to 380,934 in April and went slightly up to 387,500 in May. These totals suggest that iStock sales may have reached a plateau, but several more months of data is needed to help determine the level and why.

Chart: Sales Results Of iStock Top Sellers

By Jim Pickerell | 1511 Words | Posted 6/2/2009 | Comments
The chart in this story provides details of the number of image downloads in the last three months of images belonging to 124 of iStockphoto's most productive contributors. Based on the statistics supplied by istockcharts, I have tracked sales for the last three months of the top 150 producers. Of the 150, twenty-six have asked to remain anonymous, so it was only possible to see specific figures for 124 contributors. The combined gross units licensed in March by this group was 431,708. That dropped to 380,934 in April and was 387,500 in May.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.