Articles by Jim Pickerell

Why 70% Of Images Licensed Are Microstock

By Jim Pickerell | 862 Words | Posted 5/17/2009 | Comments
Recently, I wrote an article comparing the advantages and disadvantages of various marketing strategies. I suggested that in terms of the number of images licensed for commercial uses "rights-managed licenses account for 3% of the total number of annual licenses. Traditional royalty-free images make up 6%; 20% goes to subscription services and 71% to microstock.”

Will Traditional Prices Drop To Microstock Levels?

By Jim Pickerell | 538 Words | Posted 5/15/2009 | Comments
How long will it take before traditional prices drop to microstock levels? If Alamy's sales are any indication, microstock sellers might not be cannibalizing traditional sales in terms of number of units licensed, but they certainly are cannibalizing revenue as traditional sellers fight to compete.

Marketing Strategies: Subscription

By Jim Pickerell | 730 Words | Posted 5/14/2009 | Comments
It is difficult to estimate the number of image licensed annually using this model due to the lack of solid statistical information, which is more easily available with other licensing models. Nevertheless, I estimate the units licensed by subscription at 20% of the worldwide total. It could be higher. If so, the corresponding percentage that microstock makes up would be lower.

Alamy Q1: Revenues Down Despite Rising Volumes

By Jim Pickerell | 572 Words | Posted 5/14/2009 | Comments
Alamy's sales for the first quarter of 2009 were down. Yet despite the drop in revenue, the company actually licensed rights to more images in the first quarter of 2009 than during the same period of the previous year.

Marketing Strategies: Microstock

By Jim Pickerell | 703 Words | Posted 5/13/2009 | Comments
In terms of number of images licensed, microstock has been taking the industry by storm in the last few years. About 71% of images currently sold annually are licensed using the microstock model.

Marketing Strategies: Royalty Free

By Jim Pickerell | 369 Words | Posted 5/12/2009 | Comments (2)
Traditional royalty-free images currently account for perhaps 6% of the images licensed worldwide. In relative terms, the number of images licensed using this model is declining most rapidly.

Marketing Strategies: Rights Managed

By Jim Pickerell | 572 Words | Posted 5/12/2009 | Comments (2)
There are four basic strategies to consider when trying to decide how to market stock images. These are rights-managed, royalty-free, microstock and subscription. Most sellers favor one strategy and are often adamantly opposed to the others. Some, however, argue that there is merit in using several of these strategies. Starting with rights-managed licensing, this series of articles will analyze the advantages and disadvantages of each model.

Leading iStock Contributors See Sales Decline in April

By Jim Pickerell | 279 Words | Posted 5/6/2009 | Comments
Leading iStockphoto contributors saw their sales drop by almost 9% in April compared to March, according to our analysis of the numbers available through iStockcharts. To some extent, this might be explained by a loss of one business day to Easter.

2008 Income Survey: Should Photography Be Your Only Source of Income?

By Jim Pickerell | 439 Words | Posted 5/1/2009 | Comments
In the face of declining pricing and revenue percentages, many photographers have found new ways to supplement their freelance income. Some may have staff photography jobs and freelance on the side. A growing number work in similar or allied fields, such as graphic design, or even hold a totally unrelated job of real-estate agent, teacher or flight attendant.

2008 Income Survey: Photographer Earning By Organization

By Jim Pickerell | 340 Words | Posted 5/1/2009 | Comments
To help measure how representative the survey results might be, responders were asked to indicate their affiliation with trade organizations. Close to a third (29%) of the total 136 respondents did not belong to any such group, while 25 (18%) belonged to organizations other than the choices provided in the survey.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.