Articles by Jim Pickerell

iStock Sales In March 2009

By Jim Pickerell | 1340 Words | Posted 4/2/2009 | Comments
The following is a list of the 131 highest producing contributors to iStockphoto and shows the number of downloads they had in March 2009 and approximate figures of the royalty revenue this represents. The data came from istockcharts (http://istockcharts.multimedia.de/). The first column is the total number of downloads for the individual as it was listed on istockcharts on March 2, 2009. The second column show downloads as of April 1st and the third column is the difference between these two numbers or total downloads for that individual for the month.

Where Are Pricing And Volumes Headed?

By Jim Pickerell | 4760 Words | Posted 3/28/2009 | Comments
In 2006 I examined many of the factors that are impacting on stock photo market and leading to price declines. There were also a number of factors leading to declining sales volumes to traditional customers. These include the general demand for printed products, the tendency to use images multiple times but only pay once, trends in book publishing, postage costs, crowdsourcing of images and various types of guerrilla advertising. Since that time the situation has become worse.

Do Production Costs Dictate Price?

By Jim Pickerell | 1009 Words | Posted 3/27/2009 | Comments (3)
Recently, the owner of a top microstock portal claimed that the cost of creating an image should dictate its initial price. However, this is not what happens---at either his agency, other microstocks or among traditional agencies. It is time to let go of the fiction that image pricing has anything to do with production costs.

Survey of Microstock Photographers

By Jim Pickerell | 487 Words | Posted 3/25/2009 | Comments
Tyler Olson's recent microstock survey attracted 244 respondents, including 189 male and 55 female photographers. Their total gross 2008 revenue for the 242 who answered that question was $2,438,556, or an average of $10,076.68 per photographer.

Alamy Releases 2008 Revenues

By Jim Pickerell | 323 Words | Posted 3/25/2009 | Comments
Alamy has reported gross revenue of just under $31.2 million for all of 2008. This was broken down by currency, with $10,703,000 in U.S. dollars, 2,904,000 in euros and 8,974,000 in English pounds.

Stock Wins for Assignment Shooters

By Jim Pickerell | 125 Words | Posted 3/23/2009 | Comments
A leading advertising assignment shooter says that he is seeing a growing niche in high-end sales.

Selling Same Images at Different Prices with Customer Segmentation

By Jim Pickerell | 515 Words | Posted 3/23/2009 | Comments (3)
As part of the ongoing discussion in the stock-image industry about the ethics and implications of selling the same content at different prices, James Alexander, formerly of Adobe Stock Photos, has posted some thoughts on his personal blog. This issue was first raised by Microstock Diaries, and Selling Stock has also addressed it in the past.

Who Loses by Focusing on Increasing Traffic

By Jim Pickerell | 897 Words | Posted 3/20/2009 | Comments (1)
Traditional photographers argue that it is impossible to make money by licensing their images at microstock prices. They say volumes will never make up the difference. Despite that argument, Getty Images is licensing more and more images at Premium Access prices, which are not all that far away from what microstock sellers charge. Getty's volumes are not making up the difference for traditional photographers, but that is because Getty is selling these images to volume customers who used to pay traditional prices---not reaching the new customer base that microstock addresses.

Alamy Revenues Shed Light on Subscription Plans

By Jim Pickerell | 243 Words | Posted 3/20/2009 | Comments (1)
A look at Alamy revenues gives a clear indication as to why the company felt it had to attempt to do something to recover some of their lost sales in the U.K.

Alamy To Offer Subscriptions to Newspaper Clients

By Jim Pickerell | 358 Words | Posted 3/19/2009 | Comments
Alamy has informed its contributors that this quarter it is seeing sales declines in sales to newspaper customers, ranging from 30% to 70% since last year. Major U.K. papers are going through a painful transition period exacerbated by the recession.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.