Articles by Jim Pickerell

Capture Uses PLUS

By Jim Pickerell | 372 Words | Posted 2/11/2009 | Comments
Capture Office Online, a suite of Web-based back office software widely used by photographers, stock agents and photo buyers in the U.K. and Europe, has integrated the Picture Licensing Universal System into its pricing functionality.

Use Based Pricing Revisited

By Jim Pickerell | 966 Words | Posted 2/10/2009 | Comments (1)
A recent proposal a use-based pricing model generated many subscriber comments, which this article endeavors to address.

Selling Same Photos At Different Prices

By Jim Pickerell | 513 Words | Posted 2/6/2009 | Comments (3)
Leading traditional and microstock photographers and agency owners share their views on selling the same images at different prices.

Alamy Pays Over $20 Million to Contributors in 2008

By Jim Pickerell | 247 Words | Posted 2/4/2009 | Comments
In 2008, Alamy paid its contributors $20.8 million of $31.5 million in gross sales. The company has also disclosed summary sales and return-per-image information for the top 100 sellers in the photographer and agency categories, demonstrating that there is no right answer to the age-old question of loose versus tight editing.

Tracking iStockphoto Sales

By Jim Pickerell | 148 Words | Posted 2/3/2009 | Comments
If the iStockphoto's growth rate were to remain flat for the rest of 2009, it would license rights to over 25,690,000 images for the year.

Use-Based Pricing Needed

By Jim Pickerell | 814 Words | Posted 2/2/2009 | Comments (8)
The industry needs a new pricing model. The models we have include rights-managed, royalty-free, subscription, microstock and rights-ready, which is about to become extinct. What is needed is use-based pricing, or UBP.

iStockphoto Exclusivity Explained

By Jim Pickerell | 695 Words | Posted 1/30/2009 | Comments (2)
Many photographers found the language of the new 15-page iStockphoto Exclusive Artist's Supply Agreement difficult to comprehend. A big part of the confusion lies in the fact that an exclusive arrangement with iStock is photographer-exclusive for royalty-free content, unlike nearly all other exclusive arrangements in the industry, which are image-exclusive.

Valuing Your Images

By Jim Pickerell | 866 Words | Posted 1/29/2009 | Comments (1)
Stock photography producers and sellers have lost sight of how to value their images. It is time for all sellers to reevaluate their pricing strategies.

Has Microstock Caused Industry Revenue To Decline?

By Jim Pickerell | 651 Words | Posted 1/28/2009 | Comments (3)
Some believe that microstock has resulted in a contraction of total stock-image revenues, but this is not beyond dispute. Though microstock is showing signs of slowing growth, 2009 may still see an overall revenue reduction, as recession pushes buyers to lower-priced images.

Business Opportunity: Isolated Subjects

By Jim Pickerell | 523 Words | Posted 1/27/2009 | Comments
Some sellers and customers argue that photos of a single subject on a white background should be less expensive than more complex shots that require models, props and additional time to produce. One of the driving forces behind the development of microstock was the buyer desire to have access to such shots for prices that are lower than traditional. Isolated subjects have since become the domain of microstock agencies.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.