Articles by Jim Pickerell

Top 50 iStock Photographers

By Jim Pickerell | 724 Words | Posted 1/2/2009 | Comments
The following is a list of the 50 iStockphoto contributors with the most career downloads and thus the highest earning as of the end of 2008. Non-microstock photographers may use this list, and the links provided, to learn a little more about microstock’s potential.

Making Wise Business Decisions

By Jim Pickerell | 1607 Words | Posted 12/20/2008 | Comments
The question for stock photographers is how to maximize revenue. Is RM better then RF? Is traditional RF better then Microstock and what about Subscriptions? This article provides some thinking on this subject.

Newspapers Take Another Big Hit

By Jim Pickerell | 417 Words | Posted 12/19/2008 | Comments
Two major newspapers are about to drastically reduce circulation. Such trends are strong indicators of what many believe will happen with magazines and other information suppliers in the not too distant future.

Strategies For 2009

By Jim Pickerell | 587 Words | Posted 12/18/2008 | Comments (14)
Several stock photographers have shared their strategies to cope with the rapidly changed business environment. Cost cutting and diversifying top the list.

What's An Eyeball Worth?

By Jim Pickerell | 777 Words | Posted 12/16/2008 | Comments
One stock-photography mystery is why advertisers have calculated that an eyeball looking at a Web site is only worth about one-tenth to one-fifteenth of an eyeball looking at a printed publication. This is important because fees paid to content creators are based to a large extent on what advertisers are willing to pay for ads.

What Is the Value of Copyright?

By Jim Pickerell | 559 Words | Posted 12/15/2008 | Comments (1)
The grim outcome of Greenberg vs. The National Geographic Society should be of deep concern to every photographer who believes copyright offers legal protection. Rather, this case teaches us two things: the law is not always fair or equitable, and those who have deeper pockets tend to win.

Alamy Growth Slows

By Jim Pickerell | 426 Words | Posted 12/15/2008 | Comments
Alamy's growth slowed in the third quarter of 2008, with gross sales of $8,186,000, up 9% compared to the same quarter in 2007 but down about 4% from the second-quarter high of $8,520,000. The company said the effects of the Sterling weakening against the Dollar exaggerated the decline.

Some Contributors Disenchanted with iStock

By Jim Pickerell | 541 Words | Posted 12/8/2008 | Comments (3)
Many view iStockphoto as the microstock industry leader. However, online forum threads about the company's November sales and the future for non-exclusive microstockers offer a very different perspective. It appears that, in its pursuit of exclusive contributors, iStock is becoming a less important income source for many microstock shooters—not only those just starting out, but also those earning a living from microstock.

Microstock Exclusivity Does Not Benefit Image Owner

By Jim Pickerell | 381 Words | Posted 12/5/2008 | Comments (1)
The first thing a photographer must consider when pondering microstock exclusivity is why any distributor needs exclusive representation of a royalty-free image—which, but its very nature, is a non-exclusive product.

a21 Files Chapter 11, Masterfile Plans SuperStock Purchase

By Jim Pickerell | 443 Words | Posted 12/5/2008 | Comments
a21 and its subsidiaries SuperStock and ArtSelect have filed for bankruptcy under Chapter 11 of the U.S. Bankruptcy Code. The company has also filed separate a motion to sell the U.S. assets of SuperStock to Masterfile Corp. for $1.5 million, though this agreement is subject to better offers at a forthcoming auction.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.