Articles by Jim Pickerell

Survey: Shift to Digital, Pull, Social Marketing

By Jim Pickerell | 411 Words | Posted 9/11/2008 | Comments
When marketers were asked to list the top 10 qualities they expected their advertising and marketing agencies to exhibit in the coming year, the number one request was "greater knowledge of the digital space." Even more important was knowledge of pull marketing via social networks, online communities, wikis and blogs.

Shift of News Market to Affect Image Use

By Jim Pickerell | 536 Words | Posted 9/10/2008 | Comments
Changes in how news and information are delivered to the general public raise some interesting questions about the future of image use.

The User-Generated Future of Information

By Jim Pickerell | 738 Words | Posted 9/9/2008 | Comments
The majority of stock images licensed by traditional sources are being used in some type of printed product. If that is a focus of your business, expect continuing declines.

Getting Photos To Market

By Jim Pickerell | 811 Words | Posted 9/9/2008 | Comments
For photographers there are basically three ways to get photos where customers can see them. The first is setting up a searchable site. This can be costly and tends not to work well unless the photographer has a broad niche image collection, and a solid base of customers. Being recognized as a leading light in the niche helps.

Defining Licensing Models

By Jim Pickerell | 1214 Words | Posted 9/9/2008 | Comments
This article defines the six most common methods for licensing stock images. They are: RM, RR, MRR, RF, Subscription and Microstock.

Stock Photo Prices - Buyout

By Jim Pickerell | 407 Words | Posted 9/8/2008 | Comments
Whenever you get a request for a buyout of an images the first thing to do is clarify what the clients means by “buyout”. More often than not, when the client uses gthe term “buyout” their definition is very different from the photographer's.

Stock Photo Prices - Calendars & Greeting Cards

By Jim Pickerell | 576 Words | Posted 9/6/2008 | Comments
This article provides strategies and prices for licensing images for calendar and greeting card uses.

Stock Photo Prices - Electronic Uses

By Jim Pickerell | 2350 Words | Posted 9/6/2008 | Comments
Pricing rights-managed web uses has become very difficult in the last few years due to the availability of microstock at extremely low prices. Currently, web uses represent a far bigger share of the market than print uses and the proportional web share seems likely to continue to grow as the print declines.

Stock Photo Prices - Educational & Retail Posters

By Jim Pickerell | 404 Words | Posted 9/6/2008 | Comments
This article provides prices for use of images on Educational and Retail Posters. For more information about educational uses see Stock Photo Prices - Textbooks, JHP2067

Stock Photo Prices - Display Advertising

By Jim Pickerell | 701 Words | Posted 9/6/2008 | Comments
This article provides information on prices non-publications advertising uses such as: billboards, point-of-purchase banners or murals, electronic displays, transit and airline posters, bus kiosks, transit and taxi cards.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.