Articles by Jim Pickerell

Future Options for Image Uses

By Jim Pickerell | 683 Words | Posted 6/24/2008 | Comments
The traditional commercial market for stock images is slowly declining in number of units licensed, but there is a potential for a huge growth in sales to consumers. Advances in technology make it possible for new still images uses to blossom, but producers and distributors must embrace changing market realities.

Give Customers Search Return Order Choice

By Jim Pickerell | 582 Words | Posted 6/19/2008 | Comments
Traditional picture sellers are missing a tremendous opportunity to assist customers in their search for images. Instead of limiting the search return order to one standard system chosen by the agency, agencies should offer customers a variety of options.

Pencil Theory of Stock Photo Pricing

By Jim Pickerell | 705 Words | Posted 6/16/2008 | Comments (3)
When I argued at the recent CEPIC conference in Malta that stock photo prices should be based on end use, one RF distributor asked, "Why is use pricing fair? When you buy a pencil, the price is the same regardless of how it will be used. Shouldn't photos be priced in the same way?" The answer is no.

Alamy Novel Use Expands Customer Reach

By Jim Pickerell | 825 Words | Posted 6/9/2008 | Comments (1)
Alamy has launched a program called Limited Use that makes it possible for those selling images as RM and traditional RF to make the same images available to some customers for nominal fees - without risking loss of revenue at the higher end of the market.

Market Size Revenue Analysis

By Jim Pickerell | 465 Words | Posted 5/30/2008 | Comments
I believe the gross worldwide revenue generated from the licensing of stock imagery, both still photos and illustrations, is about $1.8 billion annually. This article focuses on licensing rights to stock imagery. The figures include wire service imagery made available through subscriptions and all other subscription products.

Tracking Copyright Holders

By Jim Pickerell | 715 Words | Posted 5/29/2008 | Comments (1)
As the orphan works bill wends it way through the U.S. Congress, it is easy to appreciate what a nightmare it is for book publishers to try to clear rights to certain older images. Last week, Stock Connection became involved in a situation that illustrates the point.

OnAsia Upgrades Keywording Software

By Jim Pickerell | 314 Words | Posted 5/29/2008 | Comments
OnAsia has released a significant upgrade to its Windows-based Image Keyworder software that includes a customized Alamy Mode for users submitting images to the UK-based photo agency.

Is Microstock Pricing Simple?

By Jim Pickerell | 995 Words | Posted 5/28/2008 | Comments
Microstock sellers insist that simple pricing is a key to their success, but many of the current strategies bely that notion.

Getty Shareholders to Vote on Buyout

By Jim Pickerell | 103 Words | Posted 5/23/2008 | Comments (2)
Getty Images, Inc. has called a special meeting of its stockholders, to be held at 9:00 a.m. Pacific time Friday, June 20, 2008, at its Seattle headquarters to consider and vote on the proposal to adopt the previously disclosed Agreement and Plan of Merger.

Decline of TV Commercials

By Jim Pickerell | 323 Words | Posted 5/22/2008 | Comments
Tired of having to watch 18 minutes of commercials in every hour- long TV series? Next season, Fox will be cutting the commercials down to 10 minutes and giving viewers more entertainment.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.