Articles by Jim Pickerell

Newspaper Revenues Plunge in '07

By Jim Pickerell | 102 Words | Posted 4/1/2008 | Comments
Total U.S. newspaper revenue in 2007 was down $3.9 billion compared to 2006, the second-worst drop since the industry started tracking overall revenue in 1950.

a21 Files 2007 Results

By Jim Pickerell | 884 Words | Posted 3/31/2008 | Comments
On the last day of Q1 2008, a21, Inc. reported its 2007 results of $23,306,000 up from $19,633,000 in 2006. However, this growth is somewhat misleading as about 50% of the company's business comes from Art Select, which provides wall art for homes and businesses. The Art Select division was acquired in the middle of Q2 2006. Thus, a full year's sales are not reflected in a21's 2006 revenue.

The Stock Asylum Closes Doors

By Jim Pickerell | 205 Words | Posted 3/31/2008 | Comments
The Stock Asylum, an online site that has provided news and analysis of the stock photo industry for the past five years, has announced that it will discontinue operations on April 6.

Stock Image Revenue From Ad Clicks

By Jim Pickerell | 854 Words | Posted 3/26/2008 | Comments (1)
The PicApp licensing model has caused great concern among photographers in recent days, but it could well be the forerunner of the best way for photographers to earn money in the future.

Maximizing Search Return

By Jim Pickerell | 725 Words | Posted 3/25/2008 | Comments (2)
Many image producers and distributors like to show slight variations of a situation on the theory that some customers may want a horizontal rather than a vertical, or a different expression, or a medium shot vs. a close-up. But to maximize sales of all subjects it is extremely important to be cognizant of the search engine's strategy for delivering search returns.

Search Problems At Getty

By Jim Pickerell | 734 Words | Posted 3/21/2008 | Comments
Since the launch of Getty's new search engine last August, several image partners have become increasingly unhappy with the falloff in revenue their images generate and how low their images appear in the search return order.

SEC Closes Getty Stock Options Inquiry

By Jim Pickerell | 104 Words | Posted 3/18/2008 | Comments
The Division of Enforcement of the Securities and Exchange Commission has notified Getty Images that it has closed its informal inquiry into the company's stockoption grant practices without recommending any enforcement action against the company, or any individuals associated with the company.

Jupitermedia Revs Rise In Q4

By Jim Pickerell | 612 Words | Posted 3/18/2008 | Comments

Pros, Cons of Setting Your Own Price

By Jim Pickerell | 611 Words | Posted 3/17/2008 | Comments
Moodboardunlimited's "You Set The Price" strategy is intriguing. The tremendous advantage is that the company will never lose a customer due to price, and the offer should attract new customers. However, there are at least three significant disadvantages.

New World of Micro-targeted Communications

By Jim Pickerell | 640 Words | Posted 3/13/2008 | Comments
The information world is moving rapidly toward more customized and targeted communications, which will dramatically affect how photographers market and promote images.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.