Articles by Jim Pickerell

Jupitermedia Acquires eStockMusic

By Jim Pickerell | 91 Words | Posted 3/12/2008 | Comments
With the acquisition of eStockMusic.com, Jupitermedia Corp. has added online music, for as low as $1.00, to its micropayment offering of royalty-free still photos, illustrations and footage available through Stockxpert.com.

Is RPI A Useful Measure?

By Jim Pickerell | 673 Words | Posted 3/7/2008 | Comments (1)
Companies offering stock images for sale need to continually provide customers with new material and a greater "depth of choice." But as growth in number of images exceeds growth in revenue, RPI automatically falls. The problem is that older images in the count have less chance of selling and that skews the averages.

Getty's Future Impacts Industry

By Jim Pickerell | 687 Words | Posted 3/7/2008 | Comments (2)
With Getty Images going private, others in the industry will lose access to valuable data that has helped them keep up with future industry trends. Without access to Getty's detailed quarterly figures, it will be nearly impossible to make long-range industry projections.

PhotoShelter Launches Flickr Import Tool

By Jim Pickerell | 569 Words | Posted 3/4/2008 | Comments
PhotoShelter Inc. has made it possible for photographers with a Flickr Pro-level account to easily upload a copy of some or all of their images to the PhotoShelter Personal Archive (PSPA) and begin distributing them for commercial use.

Maximizing Revenue For RM

By Jim Pickerell | 841 Words | Posted 3/3/2008 | Comments
The primary reason for offering images as RM rather than RF is the hope of earning tens of thousands of dollars from a single sale. But the number of such sales is infinitesimal. Stock image sellers should consider whether it's better to have two separate types of RM images. The two divisions of RM would be Rights Managed Non-Exclusive (RMN-E) and Rights Managed Exclusive (RME).

Online Ad Spend To Reach $147 Bil. By 2012

By Jim Pickerell | 181 Words | Posted 2/28/2008 | Comments
The Kelsey Group has reported in its "Outlook for Directional and Interactive Advertising" that global advertising spend was just over $600 billion in 2007. It predicts that number will hit $707 billion by 2012.

Stockxpert.com Offering RF Footage

By Jim Pickerell | 123 Words | Posted 2/28/2008 | Comments
Stockxpert, Jupitermedia's microstock brand, has expanded its product offering to include royalty free footage.

Reed Elsevier Moves From Print To Online

By Jim Pickerell | 183 Words | Posted 2/25/2008 | Comments
Reed Elsevier, the world's largest publisher with over $9 billion in annual revenue is in the process of cutting its exposure to the print and advertising segments of the market and intends to concentrate on higher growth online and subscription activities.

Coming Together: Volume Relative To Price

By Jim Pickerell | 559 Words | Posted 2/25/2008 | Comments
In the very near future, RM photographers and traditional RF photographers will need to take a hard look at the whole issue of volume relative to price.

H&F Acquires Getty Images For $2.4 Billion

By Jim Pickerell | 351 Words | Posted 2/25/2008 | Comments (1)
Getty Images Inc. has entered into a definitive merger agreement to be acquired by affiliates of the private-equity firm Hellman & Friedman LLC in a transaction valued at approximately $2.4 billion, including the assumption of existing debt.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.