Articles by Jim Pickerell

Getty Loses Orientation Keywords

By Jim Pickerell | 448 Words | Posted 1/23/2008 | Comments
Why is there such a big difference between the actual number of images on the Getty site and the number keyworded with an orientation? Getty responds.

Are RM Sellers Ignoring Microstock Buyers?

By Jim Pickerell | 857 Words | Posted 1/23/2008 | Comments
In their drive to address the needs of the 3% of stock photography customers with the biggest budgets, RM sellers have ignored microstock buyers. They should be exploring new strategies, and viewing these buyers as an opportunity to expand their customer base and grow revenue.

Getty Explores Strategic Alternatives

By Jim Pickerell | 136 Words | Posted 1/22/2008 | Comments

Alamy iStock Comparisons

By Jim Pickerell | 829 Words | Posted 1/22/2008 | Comments (1)
Some photographers on the iStock (IS) forum are having great fun pointing out that they make more on iStock than the average Alamy photographer. They focus on the statement I made that "the average gross RPI for all images on the (Alamy) site is about $2.80." Since Alamy photographers get at least a 65% royalty, that comes out to a photographer royalty of about $1.80 per image annually.

Getty Images Up For Sale

By Jim Pickerell | 452 Words | Posted 1/21/2008 | Comments (1)
Getty Images is on the auction block, hoping to be sold for more than $1.5 billion. Final bids are due by the end of January, but people briefed on the situation cautioned that it is unclear which firms would submit. Among those companies showing interest are private equity firms Kohlberg Kravis Roberts and Bain Capital.

Net Gets More Ad Spend Than TV

By Jim Pickerell | 108 Words | Posted 1/17/2008 | Comments
According to WPP, the world's largest media buyer, the Internet advertising spend in Sweden in 2008 will surpass spending for television advertising. The same is expected to happen in the UK and Denmark in 2009.

Photographer/Agency Sales at Alamy

By Jim Pickerell | 327 Words | Posted 1/17/2008 | Comments (1)
On Jan. 14, Alamy posted a video of an event they hosted for contributors in November. During the presentation, CEO James West provided details relative to sales of the top 100 photographers and agencies represented on the site.

Addressing The Whole Market

By Jim Pickerell | 353 Words | Posted 1/15/2008 | Comments (1)
RM sellers have focused on the top of the market for so long they have lost sight of the whole market for stock photography. It's time for some outside-the-box thinking.

Defining Low Priced Uses

By Jim Pickerell | 791 Words | Posted 1/15/2008 | Comments
There appears to be little or no growth in the volume of uses at traditional prices. In addition, there is reason to believe volumes will decline. The dilemma for RM producers is how to expand their customer base without losing revenue from existing high-end customers.

Anyone Can Be A Photographer

By Jim Pickerell | 556 Words | Posted 1/14/2008 | Comments
Masterfile's Steve Pigeon recently made the comment, "The stock photo industry has been democratized to the extent where anyone can now be a contributing photographer, and anyone can afford to be a client. This is a good thing." The real problem is that few, if any, traditional sellers are developing systems to effectively take advantage of this trend.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.