Articles by Jim Pickerell

Building a Searchable Website

By Jim Pickerell | 1801 Words | Posted 7/20/2002 | Comments
Thinking about developing your own website where customers can search for your images? This story gives information about four cost effective solutions to the problem that are working successfully for photographers. Many photographers are finding that having their own site is an important key to maximizing sales of their images.

Royalty Free Rip Off

By Jim Pickerell | 433 Words | Posted 7/20/2002 | Comments
One of E-bay's sellers is offering hard drives loaded with Royalty Free images in violation of the RF license. His most recent sale was an 80GB Maxtor firewire Mac/PC external drive in perfect condition with over 60 RF titles for $760.00. Creators get nothing for such sales. E-bay has been asked to cancel this seller's privileges, but so far has done nothing.

Natural Selection Offers Category Tree Search

By Jim Pickerell | 645 Words | Posted 7/11/2002 | Comments
Natural Selection has launched a new web site with a Category Tree search feature. David Brown says it makes searching for images faster and far more accurate than keyword systems. The URL for the site is http://www.nssp.com.

Getty Accounting Problems

By Jim Pickerell | 1645 Words | Posted 7/11/2002 | Comments
Is the stock industry giving customers what they want? In the near future the only images available for licensing will be those that can be searched and delivered online. The online images will never be more than a minute fraction of the total images available in stock files today and many customers still want to use many of these other images.

Random Thoughts 49

By Jim Pickerell | 915 Words | Posted 7/6/2002 | Comments
This contains short items on: Advertising Recovery?, Getty Expectations, PACA International Conference Scheduled, What's In A Name: RP or RM, SuperStock Website Redesign and The StockRep Closes.

July 2002 Selling Stock

By Jim Pickerell | 4170 Words | Posted 7/1/2002 | Comments
In this issue there are stories on: Customer Service, Veer Directory, PanStock To Represent Mon-Tresor, Burak Joins TimePix, CEPIC International Congress, PACA Reorganization, Workbookstock.com Print Catalog, Masterfile To Represent Zefa in U.S., Sheldon Marshall Resigns From ImageState, Pictor Bankruptcy, Corbis Reorganization and more.

Customer Service

By Jim Pickerell | 2257 Words | Posted 7/1/2002 | Comments
Is the stock industry giving customers what they want? In the near future the only images available for licensing will be those that can be searched and delivered online. The online images will never be more than a minute fraction of the total images available in stock files today and many customers still want to use many of these other images.

Veer Directory

By Jim Pickerell | 1489 Words | Posted 6/21/2002 | Comments
The team behind EyeWire is pioneering a frequent, direct-mail directory that will help Rights-Managed image suppliers sell their images. The Veer Directory of Rights-Managed Stock Imagery is designed to assist buyers in their search for images and to drive traffic to seller's web sites. Only those with searchable web sites will be accepted as advertisers.

Zefa and Masterfile Form Strategic Alliance

By Jim Pickerell | 1042 Words | Posted 6/14/2002 | Comments
visual media international the parent company of ''zefa'' Dusseldorf, has entered into a strategic alliance with Masterfile Corporation in Toronto that has major implications for the industry.

PACA Reorganization

By Jim Pickerell | 561 Words | Posted 6/13/2002 | Comments
PACA has been forced to reorganize and dramatically cut costs in the face of severe financial losses in 2001. The Seventh International Conference will be held in South Beach, Miami, Florida this year.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.