Articles by Jim Pickerell

Five Billion Dollar Industry?

By Jim Pickerell | 968 Words | Posted 12/21/1999 | Comments
The size and potential for growth of the stock photo industry is important to investors. Many of the numbers investors rely on have little basis in reality and their decisions may cause problems for those of us who shoot and sell images.

Are NSPP Prices Still Valid?

By Jim Pickerell | 1264 Words | Posted 12/7/1999 | Comments
Some photographers are saying that the numbers in Negotiating Stock Photo Prices are out of date and should be reduced. See why we disagree.

Pricing Online Uses

By Jim Pickerell | 717 Words | Posted 12/7/1999 | Comments
Photographer/editor judiwhite offers some useful suggestions on pricing web page uses. Her insights are particularly important because she was one of the founding editors of Time Warner's Virtual Garden on Pathfinder, and has a solid understanding of the publishers perspective.

Random Thoughts 14

By Jim Pickerell | 1840 Words | Posted 12/7/1999 | Comments
These short news items include: Sheldon Marshall's return to the indusry, Gamma Sold, Web Crawlers Win Right to use Your IMAGES, Decline in the Printing Industry, What foreign agents want in the way of images, and more.

VCG For Sale

By Jim Pickerell | 348 Words | Posted 11/29/1999 | Comments
United News & Media, (UNM) parent of Visual Communications Group (VCG), and Carlton Communications have announced a £7.8 billion ($12.6 billion) merger. VCG is scheduled to be sold as the new company focuses on its television business.

Digital Video Opportunity

By Jim Pickerell | 934 Words | Posted 11/29/1999 | Comments
Dirck Halstead, President of The Digital Journalist has founded a new agency to help still photographers produce and sell digital video projects for use on television and the web. The next training session is at Apple Computer in California in January.

Getty Completes Public Offering

By Jim Pickerell | 226 Words | Posted 11/26/1999 | Comments
Getty raises an amazing $269.1 million in a public offering of 6,900,000 shares. The share price was $39 per share. They raised enough to pay for the entire acquisition of The Image Bank and have plenty of cash to spare.

Getty And the Investment Community

By Jim Pickerell | 2031 Words | Posted 11/26/1999 | Comments
Getty's third quarter sales and their story to the investment community offer some interesting insights for photographers.

Glencoe Strikes Again

By Jim Pickerell | 346 Words | Posted 11/26/1999 | Comments
The Glencoe story takes more twists and turns. Additional titles have been discovered about which image sellers have not been notified or paid.

Random Thoughts 13

By Jim Pickerell | 1050 Words | Posted 11/10/1999 | Comments
These short news items include: NAFP Disbands, Todtri Served In Effort To Collect, Getty Acquires Newsmakers, Corbis E-Commerce Sales, PACA International Conference and Photonica Appoints Mayes COO.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.