Articles by Jim Pickerell

Rights Control & Royalty Free

By Jim Pickerell | 677 Words | Posted 1/6/1998 | Comments
Henry Scanlons piece on Royalty Free photography raised some questions about rights control that Jim Pickerell elaborates on in this article.

Selling Individual RF Images

By Jim Pickerell | 344 Words | Posted 1/6/1998 | Comments
Royalty free disc producers are moving to sell rights to individual images on-line, but will continue to pay the same 20% share of gross sales in royalties. This should reduce the overall return for photographers as more users of royalty free images get exactly what they want on-line rather than having to buy a disc with many images they will never use.

New ASMP Handbook

By Jim Pickerell | 164 Words | Posted 1/6/1998 | Comments
ASMP has published a new business practices handbook that has a strong section on stock photography.

New Paca Members

By Jim Pickerell | 257 Words | Posted 1/6/1998 | Comments
PACA announces new members and explains the procedures for filing a grievance against any member for unethical practices.

Subjects That Sell

By Jim Pickerell | 263 Words | Posted 1/6/1998 | Comments
A detailed breakdown of the the subjects that that are in demand by advertising agencies and graphic designers.

Faulkner Sues Geographic

By Jim Pickerell | 175 Words | Posted 1/6/1998 | Comments
Douglas Faulkner, Louis Psihoyos and Matrix International file the first suit against National Geographic relative to their re-use of images without compensation on the ''108 Years of National Geographic Magazine on CD-ROM.

Estate Planning

By Jim Pickerell | 3239 Words | Posted 1/6/1998 | Comments
Putting a value on your life's work can present a major problem for your heirs. Every successful photographer needs to do some estate planning. This major article outlines the steps to take in light of the new tax laws.

On-Line Sites

By Jim Pickerell | 886 Words | Posted 11/16/1997 | Comments
There is increased interest in using the WEB as a marketing tool, but designing a site that is ''hassle free,'' and that will generate is not easy. We have listed a number of sites worth reviewing before you move ahead with your decision as to what the do about the web.

Rights Control

By Jim Pickerell | 2014 Words | Posted 11/16/1997 | Comments
Many stock sellers think the best way to separate ''traditional'' stock from ''royalty free'' is to emphasize Rights Control. We examine some major risks to this strategy that need to be carefully examined before we race down that road.

Living With Tasini

By Jim Pickerell | 3342 Words | Posted 11/16/1997 | Comments
The Tasini decision (see story 88 in archives) raises important questions about how image creators protect the value of their images in the future. New strategies are needed. Legal and legislative action may also be needed.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.