Articles by Jim Pickerell

80/20 Rule In Stock

By Jim Pickerell | 906 Words | Posted 2/15/1996 | Comments
How the business maxim that ''80% of your income comes from 20% of your product applies in the stock photo business.

Corbis

By Jim Pickerell | 3753 Words | Posted 2/15/1996 | Comments
Bill Gates' stock agency (well not exactly) is growing by leaps and bounds. Find out whether this is good or bad for stock photographers.

Future of Clip

By Jim Pickerell | 683 Words | Posted 2/15/1996 | Comments
The Future Image market research study provides some interesting information about the growth of the Clip Photo business in the CD-ROM environment.

Print Catalogs vs. Digital

By Jim Pickerell | 263 Words | Posted 2/15/1996 | Comments
Stock Connection provides comparative results of image sales after one year in Stock Workbook 8 and Stock Workbook Disc 3.

Survey of Photographer Income

By Jim Pickerell | 5 Words | Posted 2/15/1996 | Comments
Results of a 1995 survey of Stock Photographers income. Separate story on 1994 survey conducted by photographers represented by The Image Bank.

Getty Launches Subscription Service

By Jim Pickerell | 636 Words | Posted 2/15/1996 | Comments
Getty Images has launched a subscription offering called Creative Express with 52,584 images from PhotoDisc Green, PhotoDisc Blue and Digital Vision. All images are available both through Subscription and through the traditional brand at normal single image prices.

Kaplan vs. Sports Illustrated

By Jim Pickerell | 2217 Words | Posted 2/15/1996 | Comments
Peter B. Kaplan wins a $75,000 settlement from Sports Illustrated for copyright infringement. Fourth time in ten years that Time Inc. companies have infringed his work.

CEPIC Congress Rescheduled

By Jim Pickerell | 177 Words | Posted 1/1/1995 | Comments
Due to the unforeseeable circumstances of the coronavirus pandemic the CEPIC Congress 2020 cannot be held from 27 to 29 May. In order to avoid the negative impact this cancellation would cause registered delegates, CEPIC has been able to secure new dates of 30 September to 2 October 2020 at the existing venue, Gran Meliá Victoria in Palma de Mallorca. There will be a Welcome Reception on 29 September.

Reinvent Yourself Using Your Photo Skills

By Jim Pickerell | 513 Words | Posted 1/1/1753 | Comments
If you’re a freelance photographer trying to earn a living taking pictures, and finding photo jobs few and far between during this Covid 19 pandemic, you should read this story. Adam Pratt is one of many freelancers who has seen the demand for his services as a photographer decline. As a result he has re-invented his business. He has been able to use his photography skills and training to turn from taking pictures to organizing personal photos for families.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.