Articles by Jim Pickerell

Pursuing Infringements

By Jim Pickerell | 722 Words | Posted 3/29/2018 | Comments (1)
When it comes to pursuing copyright infringements the biggest problem for photographers is not finding unauthorized uses, but finding too many. Photographers can do their own searches using Google Images or Tineye. Once a use is found, the photographer must search his/her records to determine if the image has ever been licensed, and if so, the terms of the license.

Reducing Middleman Cuts

By Jim Pickerell | 1037 Words | Posted 3/28/2018 | Comments
Given stock imagery oversupply, and ever falling prices, in order to justify continued production of the type of images customers want to buy, professional image creators need to find a way to reduce, or eliminate, some of the middleman cuts.

Small Claims Bill - Contact Your Congressperson NOW!

By Jim Pickerell | 455 Words | Posted 3/27/2018 | Comments (2)
All photographers and copyright holders in the U.S. are urged to contact their Congressional Representative and ask them to Vote in Favor of H.R. 3945 – a bill to create a Small Claims Court! The bill is likely to be out of the House Judiciary Committee mark-up and ready for a vote the week of April 9th. Your representative needs to hear from you now! Grass-root support is imperative!

Looking To Maximize Revenue: RM or RF?

By Jim Pickerell | 700 Words | Posted 3/26/2018 | Comments (1)
I was talking to a photographer recently who has both RM and RF collections with Getty Images. The question he faces is whether to put new images into the RM or RF collections. Getty is pushing many of its photographers to move many of their images from RM to RF. Certainly, there is a much better chance that an image will get used if it is available for licensing as RF rather than RM. But, if the photographer’s goal is to maximize revenue, will images offered as RF earn as much revenue overall as those offered as RM?

New Search Term Needed - Used

By Jim Pickerell | 900 Words | Posted 3/23/2018 | Comments
If stock agencies really want to help their customers the most important thing they could do is make it possible for customers to search for just those image that have been previously “Used.” The biggest problems facing customers today is too much choice. Only a very small percentage of the images in the major agency collections are ever licensed, but customers have no way to distinguish the used images from those that have never been used.

VRmeta: New Video Keywording

By Jim Pickerell | 530 Words | Posted 3/22/2018 | Comments
One of the issues these videographers face is accurately tagging their video clips so they can be easily discovered by customers. Microstocksolutions LLC has released its VRmeta® app for iOS and Android that is designed to make it easier for videographers to accurately tag their digital video and 360°/ VR clips with time and location-based metadata.

iStock Exclusive or Multi-Agency Non-Exclusive?

By Jim Pickerell | 734 Words | Posted 3/21/2018 | Comments (2)
I’ve been asked by an iStock exclusive contributor with more than 10,000 images in the collection if he should go non-exclusive and put his images with multiple agencies. This contributor has been regularly adding new images, but his gross revenue has been steadily declining month by month.

UK Football Association Selects SilverHub and Shutterstock As Photographer and Distribution Partners

By Jim Pickerell | 561 Words | Posted 3/16/2018 | Comments
The Football Association (FA), the governing body of English Football, has announced that it has awarded SilverHub Media UK Ltd. (SilverHub) and Shutterstock, Inc. an exclusive multi-year agreement to cover photography, distribution, and syndication services around key events and activities.

Trade Organizations In Europe Call On EU To Stop Framing

By Jim Pickerell | 1164 Words | Posted 3/15/2018 | Comments
In a joint letter to the European Parliament Legal Affairs Committee these trade organizations CEPIC, EFJ, EVA, and Pyramide Europe are calling European legislators to urgently correct the theory of law used by the Court of Justice of the European Union (CJEU) involving the use of framing/embedding technology on the Internet.

Masters of Photography Classes

By Jim Pickerell | 879 Words | Posted 3/14/2018 | Comments
Masters of Photography (MoP) has announced the launch of its first online video masterclass with legendary photographer Joel Meyerowitz. Masters of Photography is a new and unique online learning platform which brings together some of the worlds most acclaimed photographers; the Masters. Students can enjoy an unprecedented insight into the way the Masters work during intimate lessons that capture their knowledge, ethos and philosophy.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.