Articles by Jim Pickerell

Unsplash: Can Those Selling Stock Images Compete With Free?

By Jim Pickerell | 1033 Words | Posted 7/19/2017 | Comments (1)
More and more photographers are willing to give their images away rather than trying to earn some revenue from their use. Unsplash is one of many free sources for image. Can photographer who are trying to license rights to their images compete with the availability of free?

Easier Search For Customers

By Jim Pickerell | 922 Words | Posted 7/18/2017 | Comments
One of the major problems faced by the stock photo industry is “too many images.” Customers don’t need more images they need to be able to find an image that works quickly. To offer some additional search options Adobe has introduced some AI-powered aesthetic filters that will enable art directors to search more naturally and intuitively.

ImageRights Acquires Image Witness

By Jim Pickerell | 447 Words | Posted 7/17/2017 | Comments
ImageRights International, the global leader in copyright enforcement services for photo agencies and professional photographers, today announced the acquisition of Australia’s Image Witness, whose rapid scan image search technology fortifies ImageRights’ technology leadership position in the fast-growing copyright enforcement services industry.

What Sells?

By Jim Pickerell | 1524 Words | Posted 7/12/2017 | Comments (1)
Assuming you are taking pictures because you want to earn some money from what you produce, it would be very helpful to have some information about which images among the hundreds of millions out there are actually selling, and how frequently. What’s in demand?

Shooting Video With A Smartphone

By Jim Pickerell | 156 Words | Posted 7/10/2017 | Comments
The ads make it sound easy to get great pictures using a smartphone. Certainly a lot can be done with an iPhone 7, but when watching a spectacular ad look for the little notice at the bottom that says, “Additional equipment and software used.”

Photo Week In New York

By Jim Pickerell | 506 Words | Posted 7/7/2017 | Comments (1)
It’s time to start thinking about Photo Week in New York, October 22nd through 28th. It all starts with the Digital Media Licensing Association (DMLA) conference beginning Sunday night through Tuesday. Then on Wednesday the 25th is Visual Connections. Technically, the PhotoPlus International Conference + Expo begins on Wednesday the 25th, but the trade show doesn’t really open until Thursday the 26th and runs for three full days through the 28th.

PhotoPlus: October In New York

By Jim Pickerell | 684 Words | Posted 7/7/2017 | Comments
For photographers and videographers who want to see the see the newest equipment and trends as well as learn how to improve their skills, the annual PhotoPlus International Conference + Expo at the Jacob Javits Center in New York from October 25-28 is a must-attend event.

TopImageSites: New Marketing Option

By Jim Pickerell | 839 Words | Posted 7/6/2017 | Comments (1)
There is a new website called TopImageSites that, in theory, will help customers find “The Best Stock Images On The Web.” Ten agencies are listed and the number of “products” available in each agency’s collection are listed in the chart below. Products include: photos, vectors, illustration, videos and audio files. Some of the agencies don’t have audio files and Panthermedia doesn’t have either video or audio.

How Many Images Does It Take To Make Money?

By Jim Pickerell | 966 Words | Posted 7/3/2017 | Comments
Stock Performer recently published an article entitled “Are you uploading enough files to make money from microstock?” The article offers some interesting statistics. However, there are some other issues that need to be considered like, “Is More Automatically Better.”

More On New Distribution System

By Jim Pickerell | 1746 Words | Posted 6/30/2017 | Comments
Justin Brinson of PicturEngine posted a thoughful comment to last week’s article “New Stock Image Distribution System Needed.” I’m re-posting his comments here because I want to be sure all my readers have a chance to consider them. I’ll add a few of my own comments below his.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.