Articles by Jim Pickerell

Book Reading: Print or Digital Devices

By Jim Pickerell | 349 Words | Posted 10/12/2016 | Comments
According to the Pew Research Center in the last year 39% of Americans read only print books. Another 26% didn’t read any books at all, but read other things. The question is where do the other 35% of book readers get their information. Remember, that not so long ago the 74% who wanted to read a book turned to one that was printed.

Video Clip Acquisition: Adobe Premiere CC Projects

By Jim Pickerell | 511 Words | Posted 10/12/2016 | Comments
In a research project performed by Pfeiffer Consulting for Adobe Stock, Pfeiffer found that users who acquire video clips from Adobe Stock could realized up to a 6x productivity increase for their video workflow compared to using other conventional stock video sources.

Image Buyers Using Google Search

By Jim Pickerell | 731 Words | Posted 10/7/2016 | Comments (1)
Last month Africa Media Online conducted a survey to gain an understanding of how picture buyers and picture researchers use Google to find images. Seventy-eight percent (78%) of respondents use Google to help them find images for licensing.

Photography Education: What’s Needed

By Jim Pickerell | 269 Words | Posted 10/7/2016 | Comments
Fstoppers has reported on a new survey being conducted in the UK to try gather information about the future potential of photography as a career.

Images In Popular Subject Categories

By Jim Pickerell | 1030 Words | Posted 10/6/2016 | Comments (1)
In the chart below I’ve searched Shutterstock, iStock, AdobeStock, Alamy and Getty Images for the number of images in popular subject categories. No customer would use these words alone in a search for images. Other words would certainly be needed to narrow the search for something more specific within each category. (Note: that some images have more than one of these keyword and will appear in multiple categories.)

iStock Contributors: Average Download Per Image

By Jim Pickerell | 5397 Words | Posted 10/5/2016 | Comments (3)
For the last 5 years I have conducted a semi-annual analysis of the number of downloads and images in the collection of 432 of iStock’s leading contributors. There may be some newer contributors that are now among the top iStock earners, but I don’t think very many. It takes time to build a significant collection and begin to get volumes of sales. These 432 probably represent one-third of all iStock single image downloads since the company began.

Built Images Architectural Photography Joins Blend Images

By Jim Pickerell | 317 Words | Posted 10/5/2016 | Comments
Blend Images has announced exclusive representation of the Built Images stock library. With over 25,000 property-released photographs of contemporary commercial and residential architecture, interior design and home lifestyle, the “Built” collection is one of the most comprehensive and diverse image resources of its kind available for use in advertising and graphic design. This unique collection represents work from more than fifty of the top architectural photographers from the United States and around the world.

Of Images In Collections: How Many Are Actually Used

By Jim Pickerell | 1222 Words | Posted 10/4/2016 | Comments
How many of the images in stock photography collections are ever used? The stock photo distributors could figure this out, but for the most part I don’t think they pay attention to this figure -- or really care. Their interest is in unit sales, and average price. They don’t care if a few images sell hundreds of times, or every image in their collection sells once – as long as revenue continues to rise.

Understanding What Stock Photo Buyers Want

By Jim Pickerell | 1333 Words | Posted 10/3/2016 | Comments (1)
Stock photographers need a better understanding of image buyers – their frustrations and what could make their lives easier. Jon Anderson is CEO of Foto Sushi a new stock agency. He is also a Creative Director who has worked on B2B and B2C projects both within an advertising agency and corporate marketing organizations for more than 14 years. In a recent Foto Sushi promotion sent to image buyers, he hit on some very important points that all image creators ought to consider.

Stopping Copyright Thief In China

By Jim Pickerell | 877 Words | Posted 10/3/2016 | Comments
Guarding intellectual property rights in China causes many headaches - but also opens fresh opportunities for lateral thinkers like Chu Yong, whose company’s biggest income stream comes from court cases against copyright thieves. He is making more money for his 400 image creators he represents from compensation for infringement, than many of them receive from selling their products to genuine buyers.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.