A recent Linkedin and Harris Poll study of consumers and advertisers involved in the advertising decision-making process revealed disparate views. Apparently, those who determine the look-and-feel of an ad campaign are not necessarily in sink with their target audience's opinion. Still, both sides agree on some approaches, such as ads that are entertaining or funny.
The Picture Archive Council of America has announced a conference program that emphasizes emerging technologies and survival in the current economic conditions. The 14th annual event will be held in Miami in mid-October, and early-bird registration discounts end on August 15.
Since Getty Images finalized its acquisition of Jupiterimages in February, traditional and microstock industry insiders have been waiting to see how the leader will integrate former Jupiter brands. This week saw another step in this relatively quiet process: iStockphoto announced that it took over management of the Internet's leading free image Web site Stock.xchng.
Corbis-owned Veer has fully launched of Veer Marketplace, the first microstock community to be part of a traditional agency's Web site. The Marketplace was initially announced in February and has gradually added features and functionality since.
Women's blog network BlogHer has integrated PicApp as a publishing tool for its 54,000 members and 60 editors. According to founder and chief executive officer Lisa Stone, BlogHer chose PicApp to have "a single source of premium, legal images from prestigious content providers."
LA-based AudioMicro.com has announced a licensing deal with the Discovery Communications-owned sound effects library The Hollywood Edge. The move adds 55,000 professional-quality sound effects to the crowdsourced audio marketplace.
Noted attorney Edward Greenberg and commercial photographer and former Professional Photographers of America president Jack Reznicki have released a new video-based course on copyright registration. Specifically, the two New Yorkers address the intricacies of the new online copyright registration system.
LicenseStream creator ImageSpan and liveBooks, a porftolio Web-site company, have forged a partnership to provide customized services to liveBooks' 5,000 photographer-customers.