Modified Rights Ready Pricing

Posted on 8/26/2008 by Jim Pickerell | Printable Version | Comments (0)

This MRR Pricing Guide.pdf was prepared in early 2008 and describes a pricing strategy that would enable the licensing of any image to small users for very low prices and the same image to commercial users for traditional prices based on broad categories of how the image will be used.

A primary motivation for developing this strategy was to maintain simple, easy to understand pricing for the customer while at the same time more reasonably compensating image producers for their work, based on the value received by the customer.

In some cases the rates paid RM sellers will not be as high as they have been in the past, but I believe that the ability to sell into the entire market rather than a very small percentage of it will more than make up in revenue for anything lost on the top end. RF and Microstock sellers should benefit significantly from this method of establishing prices.

With this strategy it would no longer be necessary to license some images as RM, others as RF and still others as Microstock. Every image could be licensed at all price points.

The numbers in the booklet are there for illustration purposes only and not necessarily the ones that should be used. Anyone who chooses to adopt the strategy is free to adjust the numbers in any way, although based on my experience I believe these numbers are a good starting point.

There may be other categories, particularly in the area of small uses that need to be added. It may also be advisable to add a few more circulation breakdowns in some categories, particularly on the lower end.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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