Stock Photo Prices - Magazine Reprints

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

When magazines do a favorable story on a company or product, the company often requests reprints of the story to use in marketing and public relations. These reprints often have great value for the company because they represent an independent point of view.
Circulation 1/4 page 1/2 page 3/4 page full page
over 10,000 1500 1995 2490 3375
10,000 1200 1596 1992 2700
5,000 1050 1397 1743 2363
2,500 800 1064 1328 1800
1,000 700 931 1162 1575
500 350 466 581 788
250 210 279 349 473
100 100 133 166 225
Negotiating Tips
  • Magazines charge for reprints. The fee photographers charge for this usage should be based on advertising pricing, not editorial. Reprints are used as advertising by the organization purchasing them. Their distribution is also very targeted giving them an even higher value than normal advertising. It is a good idea when licensing rights for editorial use to specify on your invoice that reprints are not allowed without negotiating an additional fee.
  • Another source you might want to consider is Seth Resnick's pricing schedules for these uses. They can be found at: www.sethresnick.com/photographersonly/magazinereprints.html


  • CONSULTATIONS




    In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.


    Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

    Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

    Comments

    Be the first to comment below.

    Post Comment

    Please log in or create an account to post comments.

    Stay Connected

    Sign up to receive email notification when new stories are posted.

    Follow Us

    Free Stuff

    Stock Photo Pricing: The Future
    In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
    Read More
    Future Of Stock Photography
    If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
    Read More
    Blockchain Stories
    The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
    Read More
    2017 Stories Worth Reviewing
    The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
    Read More
    Stories Related To Stock Photo Pricing
    The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
    Read More
    Stock Photo Prices: The Future
    This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
    Read More
    Important Stock Photo Industry Issues
    Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
    Read More
    Recent Stories – Summer 2016
    If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
    Read More
    Corbis Acquisition by VCG/Getty Images
    This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
    Read More
    Finding The Right Image
    Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
    Read More

    More from Free Stuff