50 x $200 = 200 x $50

Posted on 7/27/2010 by Tom Grill | Printable Version | Comments (3)

Ed.: Tom Grill originally wrote on the subject of volume relative to price last November. The sentiment remains true today: like it or not, the industry is changing dramatically, and the winners will be those who can adapt to the new paradigm.

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Copyright © Tom Grill. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz


  • Mark Turner Posted Jul 27, 2010
    I've always been a niche photographer, with highly specialized images of plants both in gardens and wild settings. Most of my customers are still print magazines and book publishers. I haven't seen a significant demand for my niche online, or at least from any customers willing to pay for them. I don't just make pretty pictures of flowers, I add significant value by knowing what they are and how they grow. But reaching customers is as hard as it ever was.

  • Bill Bachmann Posted Jul 28, 2010
    Tom, you and I have known of each other for a long time.

    You made some very good points about less expensive usages... I agree. BUT, please stress to others that does NOT mean photographers should turn into Microstock and sell them for a dollar or two. Royalty Free can still make a living, Microstock can NOT! Let people know that some of us are still making a real good living by selling images at fair prices. I also NEVER would do Microstock.... EVER! You can not make a living at that and I would hate to have images used for one dollar (and that would not even be MY share!

    Best tip.... believe in your work and sell it for a fair price. Glad you are out there taling, Tom!


  • John Lund Posted Jul 28, 2010
    Great post and a very compelling analysis of the current market. Tetra and Blend offer a method for diversifying...and diversifying is very important for a market in chaos....


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