James Cavanaugh recently posed this question to members of Linkedin’s
ASMP group: “A client wants you to create photographs that they can use
on social sites so they can ‘go viral’ to promote their company. It
means potentially countless people may use your copyrighted work. How
would you approach such a request?”
I suggest handling the job as an all-rights assignment.
In an effort to obtain updated information on revenue trends in the
stock photo industry, we will be conducting a revenue survey at the
2010 CEPIC International Congress and New Media Conference, which that
takes place in Dublin on June 9–13. In a blind survey, we will be
asking representatives of every stock agency and stock image
distributor to answer five brief questions on behalf of their company.
On LinkedIn’s ASMP group James Cavanaugh outlined the following client
request
, “A client wants you to create photographs that
they can use on social network sites so they can "go viral" to promote
their company. It means potentially countless people may use your
copyrighted work,” and he asked “How would you approach such a request?”
This story provides my answer.
How does demand for images compare to what many agree is an
oversupply?
What does the competition look like in terms of the number of images available online? Everyone knows there are billions of amateur images floating around the Internet, but what is the quantity of unique images currently available in professional collections?
There is only a little over a week left until the 2010 CEPIC International Congress
and New Media Conference in Dublin, Ireland, takes place on June 9–13.
This is the premier annual event, worldwide, for those who produce and
market stock imagery. It is not too late to register, and if you are a
member of the Picture Archive Council of America or the American
Society of Picture Professionals, there is a special discount rate.
A Russian photographer asks what subjects he should shoot for
microstock in order to maximize his earnings. With hard work, he feels he can duplicate the results achieved by Yuri Arcurs, particularly because shooting in Russia can be much cheaper than Arcurs' Denmark location. Yet there are flaws to that logic.
Jim Pickerell is launching a new photographer income survey in an
effort to determine general income trends for photographers in the last
couple of years. We encourage photographers, worldwide, who have had any earnings
whatsoever in the last two years from licensing rights to their images
to answer this brief questionnaire.
A large percentage of the still-photo segment of the stock photography
business is related to advertising—either licensing images for use in
print ads, or licensing them for use in editorial products that are
supported to a great extent by ads. The health of the stock photography
business is directly related to the health of the print business. To
understand what is likely to happen in the still photography business,
it is important to have some understanding of advertising trends.
Alamy will no longer make financial information publicly available. Since Getty Images went private, the U.K. company's quarterly numbers have represented the only reliable sales data in the industry.