Articles by Jim Pickerell

TurnHere.com: Opportunity for Videographers?

By Jim Pickerell | 1192 Words | Posted 5/14/2010 | Comments
One of the leading producers of short form business profiles (videos of 45 to 75 seconds) is TurnHere.com. The company has a network of over 8,000 freelance videographers working in over 70 countries. It has produced more than 27,000 short videos (7,000 within the last 6 months) for local business around the world.

What’s an Advertising Image Worth?

By Jim Pickerell | 736 Words | Posted 5/13/2010 | Comments (3)
What is top-quality photography for a major advertising campaign worth? Evidently, art buyers at Campbell-Ewald, one of the largest advertising agencies in the U.S., think $2,500 for “all advertising” and “all print” rights is fair and reasonable, as evidenced by a recent negotiation for the use of one of Hans Halberstadt’s photos.

Floor Prices For Editorial Use

By Jim Pickerell | 1699 Words | Posted 5/12/2010 | Comments (2)
Is it time to institute a system of floor prices for the use of rights-managed images for editorial purposes? Is there any price so low—$50, $30 or $20—that the image creator would prefer not to make the sale?

Corbis Copyright Registration Scheme Ruled Invalid

By Jim Pickerell | 1095 Words | Posted 5/11/2010 | Comments
A New York court has ruled that copyright registrations obtained by Corbis for images submitted by at least one photographer-contributor are invalid, in part due to Corbis’ failure to list the names of the photographers—the authors and owners of the copyrights in the registered images—on registrations submitted by Corbis. 

Getting Started In Stock Photography

By Jim Pickerell | 914 Words | Posted 5/5/2010 | Comments
This story provides links to some of the stories on this site that may be of interest to someone new to the stock photography business, or someone who might to have a brief refresher course on some of the things that have been happening in the last few years. Many of these stories will also give you some idea of developing trends and what the future might hold.

Future Opportunities For Careers In Photography

By Jim Pickerell | 896 Words | Posted 5/4/2010 | Comments (1)
The topic of future career opportunities in photography has engendered a lively discussion on several Linkedin groups. Do such opportunities still exist or should most of those entering the profession consider other avenues?

Of Interest To Microstockers

By Jim Pickerell | 1100 Words | Posted 5/4/2010 | Comments
This is a list of 14 articles that will provide microstock photographers, or those considering contributing to microstock sites, some useful background and insights into the industry.

Silver Lining of Consolidation

By Jim Pickerell | 603 Words | Posted 5/3/2010 | Comments
Sometimes there is a silver lining when your stock agency gets acquired or you get kicked out of the agency. For example, clients that previously licensed Stock Connection imagery through Jupiterimages now have to re-license them directly, because Getty Images has phased out some content.

Quiz: 20 Questions To Test Your Photo Business Knowledge

By Jim Pickerell | 746 Words | Posted 5/2/2010 | Comments
Twenty questions to test your knowledge of the photo licensing industry and its future potential.

Pricing Images for Use in ‘Learning Objects’

By Jim Pickerell | 1589 Words | Posted 4/30/2010 | Comments (1)
In the next few years, there will be two major trends in the education business: There will be less demand for books as a teaching resource. Electronic “learning objects” will be used to a much greater degree in classroom and online instruction. Photographers who agree that these changes will occur, and who supply images to those producing materials for educational use, should begin to restructure their businesses and produce content that will be in demand by this new educational delivery system.