Visualsteam has just released it’s 6th annual survey of image buyers. This 35-page report prepared by Leslie Hughes who has decades of experience in the stock photo business always offers deep insights into what image buyers are looking for and the problems they face.
The stock agency sales model no longer works for most photographers trying to earn a portion of their living from the images they produce. Prices for the use of photos have declined so dramatically that it no longer makes much sense for professional photographers to spend much time or effort producing stock images on speculation.
Want to know how much the value of a great photo that is used in advertising has declined? In 2001 Microsoft paid $135,000 to use Chuck O'Rear's image of a green rolling hillside with a pale blue sky to launch a major advertising campaign for Windows XP software. How much do you think Apple is willing to pay for an iPhone photo that will be used heavily in iPhone advertising? Hint: If you're a photographer you won't be surprised, but you also won't be happy!
The U.S. Copyright Office has submitted a letter to Congress detailing the results of the Office’s public inquiry on how certain visual works, particularly photographs, graphic artworks, and illustrations, are registered, monetized, and enforced under the Copyright Act of 1976. The document is entitled, “Copyright and Visual Works: The Legal Landscape of Opportunities and Challenges.”
As of 1 September 2018, Mint Images obtained worldwide distribution rights for The Londolozi Photography Collection. Both companies are very excited to be working together. The collection is available for direct licensing from
Mint Images, and through Mint’s distribution partners around the world.
Shutterstock has published its eighth annual
2019 Creative Trends Report. This year’s eleven design styles, many of which echo the past in a playful and in a decadent way, predict the top influences for design and visual production in 2019.
A reader called my attention to an article
I wrote in 2010 where the “The U.S. Chamber of Commerce estimates that online rights infringements costs the U.S. economy roughly $58 billion in total output every year.” The reader wanted to know how much that might be today.
Paris based photo agency
ABACAPRESS and German
ddp group, each a leading press
photo agency in their country, will join forces to increase photo production for their
core business, and to develop innovative services for new markets and corporate
brands.
Shutterstock has announced it is launching its first brand marketing campaign in six years. The
‘It’s not stock, it’s ShutterstockTM’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight the proprietary search and discovery technologies that inspire the creative professionals who use Shutterstock to find the perfect asset every time.
Aurora Photos has been sold to
Cavan Images. The official transition date is Feb 1, 2019. Aurora was founded in 1993 as an agency specializing in offering images related to Outdoor Adventure, Healthy and Active Lifestyles, Nature’s Beauty and remote travel to adventure destinations.