Newspapers
The MAGNA GLOBAL Advertising Forecast released early this year reported that the Global advertising spend in 2012 was $495 billion up 3.8% from $479.9 in 2011. But, in 2013 newspaper and magazine ad revenues are expected to fall. The U.S. was the largest market with $153 billion in revenues in 2012. Japan, China, Germany and the UK complete the top five.
According to the New York Post Avril Nolan, 25, has sued Getty Images for $450,000 after discovering her unreleased picture splashed across a quarter-page color ad in the free newspaper am New York on April 3, 2012. Next to her face were the words "I am positive (+)" and "I have rights." Nolan is perfectly healthy, never had HIV and never signed a model release to allow her image to be used in any kind of advertising.
In another example of how the news photography business is changing, the Chicago Sun-Times has eliminated all of its 28 staff photography positions. The paper intends to get images in the future from freelance photographers and reporters taking pictures with their smart phones.
Scoopshot, the global crowdsourcing photo and video service has announced a global alliance with
Ebyline, a company which helps media publishers, agencies and brands to collaborate with professional freelance journalists worldwide by providing workflow tools.
In its annual study of the State of News Media the Pew Research Center's Project for Excellence in Journalism found that employment at U.S. newspapers in 2012 was down 30% from its peak in 2000 and below 40,000 full-time professional employees for the first time since 1978.
Eric Charbonneau, a renowned entertainment photographer with over 25 years of experience, today signed with
Invision, the multimedia entertainment agency jointly owned by
The Associated Press and some of the world's leading entertainment photographers.
In January the United States Bureau of Labor Statistics (BLS) released a report on Media and Information that provides some interesting insights into the photography business. Median still photographer income in U.S. is $28,860. The median for TV and video camera operators is over $40,000 and almost $53,000 for Film and Video editors.
Scoopshot has launched Scoopshot PRO that makes commissioning a photographer easier than ever. The service gives the media, ad agencies and other companies access to a global pool of professional and accredited amateur photographers, and the ability to set, manage and pay for assignments.
This article provides trend information on the global and U.S. revenue generated through advertising by newspapers, magazines and online delivery services. Advertising revenue has always been key in supporting the creation and distribution of information content. Historically U.S. publishers have relied on 85 percent of their revenue coming from advertising.
Last month we wrote about
Scoopshot a site where any photographer can submit cell phone pictures for editorial use. The company has been in business for about 18 months and has over 130,000 contributors from 165 different countries. Now Scoopshot has added an option that allows editors to identify and give assignments to a select group of photographers that produce professional quality work.
Corbis Images has launched
OnDemand: Entertainment, a flexible entertainment subscription service. The entertainment subscriptions provide customers with exclusive access to the industry’s most comprehensive collection of breaking entertainment and iconic celebrity imagery. The service will be available to customers worldwide searching for compelling creative content to showcase their celebrity and entertainment related news.
According to an eMarketer study in 2012 U.S. marketers are expected to
spend more on online advertising than on newspaper and magazine ads
combined. Marketers are expected to spend $39.5 billion this year compared to $33.8 billion on print.
Some argue that there will always be plenty of print publications and
demand for images to be used in print. This story provides some statistics on the Magazine industry, Printing Industry, Newspapers and the Internet that provide a depressing picture of where the demand for still photography is headed.
According to
eMarketer world advertising spend is expected to be about $500 billion this year. The online portion of this spend will make up about $80.2 billion, or 16.1% of the total. By 2015 online advertising spend is expected to reach $132.1 billion and be 22% of total advertising spend.
Corbis Images has made an undisclosed investment in
Demotix following the media distribution partnership between the two companies
announced in March.
In an IBISWorld market research report author Toon Van Beeck has identified the
10 Fasted Dying Industries in the United States. While every industry has a lifecycle – growth, maturity and decline – the fastest dying “standouts” include:
Photofinishing, #4 on the list,
Newspaper Publishing ,#7 and
Video Postproduction, #10. IBIS has a database of 700 industries and studied 200 that were in decline to determine which were in the worst shape.
One of the themes that emerged at the “
La Fotografia In Italia” photojournalism conference in Milan last weekend was that the majority of feature stories photojournalists produce deal with tragedies. Some of the editors expressed the opinion that they were tired of seeing so much tragedy and were looking for something more positive and uplifting. A few photographers responded that they are just producing what the market asks for. Someone said that photojournalism is there to reveal the ugliness of our world and documenting various aspects of tragedies is right and proper. Read the whole story by
Enzo dal Verme on his blog and my comments here.
Recently, I posted on the “Stock Photography: buy and sell photos” group
on LinkedIn.com some of the information about photography revenue
relative to printing revenue that is found in this
story. Peter
Dean came back with a related question that deserves some careful
examination. He asked, “Approximately how many more images are used
these days in print compared to 10 years ago?” He also wanted to know
whether print revenue is Static? going Up or going Down?
Corbis Images has announced a new worldwide distribution agreement with London based
Demotix , the multi-award winning source of “Street Journalism.” Later this month, Corbis Images will begin offering an edited selection of breaking news photography from Demotix through
corbisimages.com.
Most print publications have recognized for some time that the
handwriting is on the wall and the old business model for newspapers in
particular where 80% of the cost of producing a newspaper was covered by
advertising and 20% by subscriptions is no longer viable. To a large
extent magazine publishers have the same problem.
Emily Chow, a photojournalism student at Northwestern University's Medill School, posted a story on Black Star Rising (
see here) which basically takes the position that photography students should ignore what experienced professional photographers are telling them and forge ahead with determination to launch careers in photography. I had to respond. Be sure to read her story first.
Newspaper publishers, almost universally, believe the iPad and other
tablet devices are possible saviors of the journalism business since
they are a much more cost effective news delivery system than print and
more than 50 million devices are expected to be in use before the end of
2011. However, given the way payment for content is structured European
publishers are very concerned about loss of control of their
businesses.
Most newspaper and magazine publishers have recognized for some time
that the handwriting is on the wall and the old business model where 80%
of the cost of producing a newspaper or magazine was covered by
advertising and 20% by subscriptions is no longer viable.
James Murdoch, CEO of News Corp., recently told a media conference in Monaco that tablets will hurt the newspaper business.
Advertising growth is continuing to surprise analysts. ZenithOptimedia
has upgraded its forecast for global ad growth in 2010 from 3.5% to
4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this
positive news comes somewhat qualified.