Ad Growth Suprises Analysts, Still Behind Pre-Recession Numbers
Posted on 10/20/2010 by Jim Pickerell | Printable Version |
Advertising growth is continuing to surprise analysts. ZenithOptimedia
has upgraded its forecast for global ad growth in 2010 from 3.5% to
4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this
positive news comes somewhat qualified.
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