Social Media
As image users become more and more reluctant to pay much, if anything, for the images they need compensation for the use of photos may migrate to a barter system.
Fresh, brash and outspoken. With their uninhibited photographic style and unbridled joy of experimentation, food bloggers have conquered a huge fan community on the internet. No wonder even the traditional media are rolling out the red carpet for the new stars. Food bloggers get their own columns, produce cookbook best-sellers and operate cooking shows for an audience of millions. The most interesting among them are now at the center of a new blog where the food image agency
StockFood once again lives up to its reputation as a trendsetter.
In May AdAge reported that the New York based social media agency
Laundry Service has discovered that Instagram photos perform better than more professionally shot photos. The agency found that while regular photos achieved 2.35% click-through rate, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in conversion rate.
Scoopshot, reports that over 500,000 photographers and videographers from 177 countries contribute images to its service and that more than 70 leading media companies and brands including USA Today, News Corp Australia, Apple Daily, WAZ, Fiat, Finnair, Oxfam and many others use Scoopshot to gain instant access to a global pool of Scoopshooters. In the US, the Scoopshot user base has increased from 14,000 to nearly 50,000 in just six weeks.
Paul Melcher’s latest on the “
New Photo Agencies” is worth reading. He discusses the Community Builders, the Scrapers, the On Demanders and the Hybrids, and notes that “the barriers between pros and casual photographers are going to completely vanish.”
In early October 2014 the UK government is expected to change its copyright legislation and introduce an
Extended Collective Licensing (ECL) scheme that will enable collecting societies to authorize use of any image within the UK. Please respond to this survey
(
https://www.surveymonkey.com/s/ECL-Opt-out) before 12pm 23 June 2014.
Mary Meeker, Kleiner Perkins Investor, recently released her 2014 Internet Trends report. Among her findings were that 1.8+ billion photos are uploaded and shared each day. This is up 50% from 1.2 billion in 2013. The biggest numbers are found on WhatsApp and Snapchat. Many uploaders also use Facebook, Instagram and Flickr.
According to Variety Jeffrey Katzenberg, CEO of DreamWorks Animation recently told attendees at the Milken Global Conference in Beverly Hills that “Movies are not a growth business.” Within 17 days after a movie is released in theaters it will be available on TV and smartphones at much lower prices. This is bad news for theater owners.
Getty photographers are getting some surprising insights into the use of their images on Pinterest as they review their Getty sales reports this month. For many photographers over half the reported sales are for “Pinterest/Portal” usage. The gross fee paid to Getty for such usages is $0.03 and the photographer’s royalty share is $0.01.
Peter Krogh has written a disturbing report about how the value of imagery is about to be slashed once again. It’s called The Fire Hose concept. We have reprinted his report with his permission. Peter is also author of the DAM Book (digital asset management) and a group of publications on the use of Lightroom 5. For information about these publications see
here.
Photographers, illustrators, Getty’s Image Partners (stock agencies), and trade associations representing Getty photographers should be asking Getty to supply creators with a limited amount of the data collected when Getty embeds creator's images on a web site for
FREE.
Getty Images has announced to its Flickr contributors that it has provided notice to terminate its existing agreement with
Flickr. The original 5-year agreement went into effect in July 2008. Getty has been unable to come to a new agreement at this time. Getty says they continue to be open to working with Yahoo!/Flickr.
Getty Images has done a deal with
Pinterest that will track the use of any of the 80 million photos and illustrations on Gettyimages.com whenever they are posted on the digital scrapbooking site. (A little over 7 million of those photos are on the Creative section of the site.)
Frans Lemmens has a problem. One of his clients operates an iPad travel magazine called TRVL Magazine. They use a lot of his images. They encourage readers to share the images found in their app on Facebook. Frankly, readers would probably do this anyway whether they are encouraged to do so, or not. Also, in order to market their app this activity is probably critical for TRVL.
At Visa pour l'Image in France earlier this month Olivier Laurent of the British Journal of Photography interviewed Jonathan Klein, CEO and co-founder of Getty Images. Among the issues discussed were falling prices, the future of the industry, the need for new economic models and the role of smartphones in a market in flux. The entire article can be found
here.
After reading about the new
Facebook TOS I began to wonder if Facebook would be able to resell images their advertisers acquire from Shutterstock as part of the new
Facebook/Shutterstock deal.
As of September 5th Facebook has modified its Terms of Use to allow the company to sell virtually anything that is uploaded to the site, including all your photos, your identity and your data. Facebook has explicitly removed the privacy protection from the commercialization rights.
ASMP has published “
The Instagram Papers,” a very valuable analysis of Instagram Terms of Service. Every photographer who is considering posting images on Instagram, wants to retain control of his/her images and hopefully earn some money from them should be familiar with the information in this report.
Dreamstime just released the following to the press cautioning image user to be careful about grabbing images off the Internet because they could be “violating someone’s copyright.” To aid users in protecting themselves Dreamstime offers a collection of images at
Stockfreeimages.com.
United Kingdom photographers are up in arms over the latest action by their government to make it legal for consumers to use their images without their permission. The
Enterprise and Regulatory Reform Act recently passed in the U.K. provides a way to legally use images found on the Internet when the copyright owner cannot be identified or contacted. Such images are known as “orphaned works.”
The International Press Telecommunications Council (IPTC) has released a
new study into the use of images by social media websites. Among those that remove photographer metadata from the images they host are Facebook, Flickr and Twitter.
Depositphotos has created
Clashot.com, a platform that allows image creators using mobile devices to share their images and potentially earn revenue from some of them.
Instagram has taken another shot at updating their Terms of Service. Peter Krogh, author of the DAM (Digital Assets Management) Book and Chair of ASMP’s Digital Standards Committee has reviewed the new terms and concluded that for the professional photographer trying to earn a living they are “still terrible.” Read his very thorough analysis
here.
On December 17th
Instagram proposed dramatic changes in its "terms of service" that would give the company the right to sell users' photos without payment or notification, effective January 16, 2013. This sparked immediate outrage and revolt among Instagram contributors. Many started removing images from the site. The next day Instagram reversed itself and pledged to “remove” the language that sparked the revolt.
Is it possible to earn money by giving your images away for Free? With Stipple the answer is Yes! 40% of searches on the Internet today happen outside of search engines like Google. People discover what they are looking for via blogs, Tweets, Facebook and in general, just browsing around. With Stipple when they find your image they can also find you.