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There is a continual drive in the stock photography world to produce more images. But more images don’t necessarily result in more revenue – particularly if prices are continually lowered in an effort to try to license those images.
At the PACA International Conference in October, Christie Silver of McGraw Hill School Education Group provided details on where her team found images for a major reading program they have been working on this year. She also provided insights as to how educational publishers will be sourcing images in the future and pointed out that the main focus of all educational efforts these days is digital.
One of the programs at the recent PACA International Conference asked five industry visionaries to explore emerging trends and predict what the stock photo business will be like in 2022. There was general agreement that the current business model of licensing based on usage is
broken and that in a few years (probably a lot less than 10) it will be necessary to develop a completely different approach to licensing.
This article provides trend information on the global and U.S. revenue generated through advertising by newspapers, magazines and online delivery services. Advertising revenue has always been key in supporting the creation and distribution of information content. Historically U.S. publishers have relied on 85 percent of their revenue coming from advertising.
ABC News VideoSource has
upgraded and expanded its website delivering greater and easier online access to ABC News’ vast archival footage collection spanning from 1896 to the present day. Producers and researchers can browse, license and, in some cases, immediately access tens of thousands of video assets from ABC News’ expansive archives with the click of a mouse.
PicScout has announced the launch of the ImageIRC Post-Usage-Billing Service designed to assure photographers and content licensors that their work will be properly acknowledged on social media platforms which embrace the ImageIRC Post Usage Billing solution.
iStock has made it official. They are encouraging contributors to shoot with cell phones and accepting those images into the general collection. The next generation of stock photography – from RM to RF to Microstock to Cell Phones -- is upon us. See iStock’s
Creative Brief.
No one likes to see their images used without compensation, particularly if the use is on a site that generates revenue for the user.
PicScout, a company that searches the web for images found in the collections of professional image distributor, says that 85% of the images they find on commercial sites are unauthorized uses (either never licensed, or used beyond the license). This article deals with what you should do to locate images that have been infringed and to receive compensation.
According to Advertising Age measured ad spending for the top 100 biggest advertisers dropped 0.2% for the first half of 2012 compared to 2011. While there was a small increase in spending for TV it did not make up for the losses experienced by newspapers and magazines. Check out some of the other marketing trends.
Searching for a buyer for Getty Images or deciding whether to launch an
IPO may be the least of CEO Jonathan Klein’s worries these days. He’s
got to be looking at Shutterstock and Fotolia and anticipating that they
will use a good part of their new found wealth to build their premium
collections. When that happens, will these brands cut further into the
Getty Images franchise?
StockFood, the leading food media agency, is adding a new product to its extensive visual collection: instructional Recipe Videos, offered with a package of additional complementary information services. The Recipe Video collection is targeted at the food, retail and hospitality industries, as well as a broad user group of online media.
In web advertising what produces the best results still photos or videos? You may be surprised. This story outlines some of the things that are happening that will change the way customers choose their images and some of the things you can do to increase sales.
As of the end of April PacaSearch had 169,352,194 searchable images on
www.pacasearch.com. That is a lot of images. And the number is constantly growing. But, the number is not what makes searching on this site unique. What’s amazing is the fact that all the images are easily available for licensing because trademark, copyright and release issues have been addressed and sales models have been created.
A new search engine called
PicturEngine is getting a lot of attention in the blogosphere. It has recently been released in Beta after four years in development. The founder, Justin Brinson, also owns two agencies: Corner House Stock Photos and Picturesque.
Most professional photographers believe Flickr is a site they should
avoid because someone might steal their pictures. They think of it as a
place where amateurs put the pictures they want to share with family and
friends. Todd Klassy is using it very effectively to market his images
in his part-time photographic business.
Since the beginning of 2012 there has been an explosion of interest by
Venture Capitalists in investing in microstock companies. This article examines the implications.
Universal Images Group Limited has built a database of more than 2.5 million education images for use by Encyclopaedia Britannica, in its
Image Quest online subscription service for schools, colleges and universities.
Recently, the results of a year long study of Algebra 1 students at the Amelia Earhart Middle School in Riverside, California were announced. The math scores of the students who were taught using Houghton Mifflin Harcourt’s
HMH Fuse: Algebra 1 curriculum on the iPad were
20% higher in the Spring 2011 California Standards Test than other students who were taught using traditional paper textbooks.
A little over a month ago
we wrote about the new Internet craze call Pinterest which claims to have over 10 million users. In our story we linked to a blog post by Sean Locke where he explored the copyright infringement issues. For additional information on this hot topic read posts by
Kirsten Kowalski and
Allen Murabayashi.
In the previous series of articles entitled
"Edication: How The Market Has Changed" we looked as some of the factors that have changed the educational market for images. This series of stories looks ahead. Not only have there been dramatic changes in the past, but the business of delivering educational materials to students is still very much in transition. There will certainly be a decline in the use of printed products, a growth in the delivery of educational material online and more use of video. Check out these stories for more about where things seem to be headed.
Getty Images, Inc. has announced the release of
Connect by Getty Images, an innovative new content distribution service. This powerful and flexible API is designed to give Web publishers built-in access within their publishing tools to Getty’s images, as well as the search metadata associated with them.
An international alliance of publishers including seven member companies
of the Association of American Publishers, with support from AAP and
other international trade associations, has identified and taken legal
action against operators of one of the largest pirate web-based
businesses in the world.
ZUMA Press, the California-based news agency is now supplying
Alamy's live news feed with images from its global network of 3,000 photojournalists. Owned and run by renowned photojournalist Scott Mc Kiernan, ZUMA has also made its back catalogue available online through Alamy’s