A reader asked if anyone produces a list of the stock photography subjects that are in greatest demand. As far as I know such a list does not exist. In very general terms the subjects in greatest demand are model released people in business and family situations, but to be useful it is necessary to get much more specific.
StockFood has released a new collection of food images that points to a new trend in food photography, and to a certain extent in stock photography as a whole. They call their collection “
Perfectly Imperfect” which describes the spirit of spontaneity that is increasingly in demand in every type of photography.
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the fifth straight quarter, and many of its top producers cut back on production or stop supplying new images altogether, Getty evidently decided that their turn-around strategy wasn’t working and they needed to make some radical changes.
Carlyle Group should be trying to sell Getty’s Midstock division (iStock, Thinkstock and Photos.com) to Shutterstock before the value of that segment of Getty’s business collapses. Carlyle should recognize by now that Getty Images has been a bad investment. It is the time to cut losses.
The German microstock agency PantherMedia (
http://www.panthermedia.net), a German microstock agency with 28 million images in its collection, has relaunched its new website with the most comprehensive update in 10 years. Besides the clear new design, the website offers new products, new licences and additional features.
Photographers, illustrators, Getty’s Image Partners (stock agencies), and trade associations representing Getty photographers should be asking Getty to supply creators with a limited amount of the data collected when Getty embeds creator's images on a web site for
FREE.
Getty Images has announced to its Flickr contributors that it has provided notice to terminate its existing agreement with
Flickr. The original 5-year agreement went into effect in July 2008. Getty has been unable to come to a new agreement at this time. Getty says they continue to be open to working with Yahoo!/Flickr.
Most photographers believe stock photo prices are declining everywhere. But not at
Shutterstock where they have seen a 27% increase in 3 years from $1.91 per download in Q4 2010 to $2.43 in Q4 2013. RM and traditional RF photographers are thinking, “This is not a story for me. I’ll never go near any distributor with prices that low.” Please don’t give up. Let me walk you through some numbers that you may find useful and interesting.
See the
previous story. It looks like a high percentage of the RM and RF images in the Creative Stock Images of the www.gettyimages.com
cannot be accessed using the
Embed Tool. This may not be the slam dunk Getty is hoping for.
Getty Images has made it possible for anyone to easily embed and share its imagery – at no cost – for non-commercial use on websites, blogs and social media channels through a new embed
tool. Free Pictures For Anyone Who Blogs.
Shutterstock has entered into a definitive agreement to acquire
WebDAM, a leading provider of web-based digital asset management software.
Fotolia has announced that it will award a prize of $5,000 USD for the best selling image in 2014 that was uploaded to its new Instant Collection for iPhones. In addition, every image accepted in the Instant Collection before the end of April, will instantly earn $1. Now everyone has a chance to sell smartphone images, regardless of technical ability or expensive equipment. Contest details here:
http://us.fotolia.com/instantcontest.
iStock has announced that in April it will launch a subscription product based on the
Thinkstock subscription product. The low priced Thinkstock product has been the fastest growing part Getty Images’ business.
If you couldn’t make it to the Microstock Expo (MExpo) in Berlin last November now from the comfort of your home or office you can see and hear
all the discussions that took place during the two-day conference. Of course, this material will be particular interest to microstock shooters and distributors, but even if you are licensing your work at RM or traditional RF prices you will find that many of the discussions provide important insights into where the stock photo industry is headed.
Over 9,000
iStock photographers have received notices that they were overpaid for sales made through the Partner Program (PP). Getty plans to reclaim the overpayments by deducting the amount from the future royalty payments owed the contributors over the next six months. It is unclear exactly how much the total overpayment was, but based on what some photographers are being told will be deducted from their accounts it could have been millions of dollars.
Earlier this week I wrote about the
average price per image licensed at Getty. This article will examine some of the publicly available and widely reported numbers related to the number of images licensed.
On March 10, 1014 Getty Images plans to close down
Photos.com and move virtually all the content and operations to
Thinkstock. Thinkstock currently offers more than 14 million images. Added to Photo.com’s 5.5 million image that will put Thinkstock in the 20 million image range.
Recently, I had the opportunity to examine the 2013 sales of a few of Getty Images’ major contributors. They licensed images as both RM and RF. While these contributors represent a very small sample of all the people represented by Getty, I believe their experience is reasonably representative of what is happening in the entire collection. Their figures may provide some useful insights.
Shutterstock has reported a record 28 million downloads and $68 million in revenue for Q4 2013. The company’s revenue for all of 2013 was $235.5 million, up from $169.6 in 2012. About 28% of the revenue was paid out to contributors in royalties.
Alamy has jumped into the mobile photography business with
Stockimo, a new iPhone app that lets photographers upload pictures taken from their iPhone. Stockimo is open to anyone. Alamy contributors who were with the company before the Stockimo launch will receive a 50% royalty. Contributors who are new to Alamy and just submitting iPhone photos will receive a 20% royalty.
Over the weekend I reported that there were
71 live briefs on
ImageBrief worth a combined total of over $150,000.
Allyson Scott, who has been responding to briefs and submitting images for more than six months, points out that actually making a sale is not as easy as I might have made it sound. Here’s what she had to say.
Getty Images’ photojournalists Brent Stirton, Sara Lewkowicz, Chris McGrath, Ezra Shaw, Al Bello and Quinn Rooney have been awarded top honors at
World Press Photo, the world’s largest and most prestigious annual press photography contest.
Currrently there are 71 image requests worth a combined total of over $150,000 on
ImageBrief. Clients looking for photos include: BBH (UK), Conde Nast, Huge Inc, Weiden+Kennedy, Story Worldwide, Expedia Inc, Grey Advertising, Penguin Books, Random House, Hearst, TriBeCa Film Festival, Proximity, Visa, McGarry Bowen, Harper Collins, Young & Rubicam.
Recently PACA published a letter from Past President Robert Henson about how Microsoft “has taken the bold step of promoting the theft of images online. Through its newly revamped
Office product.” Through its “Office Help” function Microsoft advised users looking for images to “Use Bing to get images.” Bing made finding images easy and implied that anything found was free to use.
In January Pearson provided a regular trading update and on February 28, 2014 it will announce preliminary results for 2013. While overall the company expects an operating profit of approximately £865m they had “lower underlying margins in North American Higher Education, particularly in the important fourth quarter.”