A reader wrote recently that he believes
Shutterstock’s efforts to add huge quantities of image to its collection, as I discussed in recent
article, is a “calculated plan” to eventually eliminate the need for photographers. He believes that by “feeding these images into their AI machines they will be able to learn exactly what their customers want.” Then, it is his contention, that Shutterstock will be able to “deliver custom made images (which Shutterstock would create) to clients.” He argues that ”this would just be machine work and there would no longer be a need for image makers or even computer graphic designers.”
For ten years between 2007 and .2017
Visual Connections operated a fall expo in New York where visual media users could meet and network with stock agencies, artist reps, production companies, clearance and other service providers. There were also seminars about the business of sourcing and using visual media. They closed down their operation in 2017. On Tuesday, June 25, 2019
imageMarketplace New York 2019 (a London based company) will launch a new event with similar goals for influencers in the world of visual content.
One of the big questions for
Shutterstock is whether they can continue to grow the Enterprise segment of their business and how important that is to the eventual success of the company. In 2016 and 2017 they touted the success of Enterprise, but over the last 12 months Enterprise growth has been slowing and sales overall seem to be flattening.
Shutterstock has announced the launch of its new self-serve API subscription plans. For the first time, developers, startups, and small and mid-sized businesses can build products and features that seamlessly integrate Shutterstock’s image collection and enable in-app image reselling, providing an additional revenue stream for customers when their end-users license and download images.
The CASE Act (Copyright Alternative in Small-Claims Enforcement) was first introduced in 2017, but the bill expired without being passed at the end of the last Congress, as is the normal process for all bills not passed. On May 1, 2019 the bill was re-introduced in both the House and the Senate.
Selling-Stock has managed to gather more information about what has been happening at VCG. According to sources sometime after the Corbis acquisition VCG decided to copy Getty’s Premium Access strategy and launch a PA plan of its own. In addition to all the Getty and Corbis creative and editorial images, the iStock images are also available to the customers who purchase a PA plan.
On April 26, 2019, the Fourth Circuit Court overturned a Northern Virginia District Court decision that allowed Violent Hues Productions, LLC’s to use a cropped version of a photo to promote a Film and Music Festival without compensation to the creator. Violent Hues had made no effort to request permission or compensate photographer Russell Brammer for the use and claimed “Fair Use” in court. (See
July 2018 story.)
It is less than one month until the annual
CEPIC Congress convenes in Paris on June 5 thru 7, 2019. Each year this event is the single most important meeting of people from all over the world who are engaged in the picture licensing industry.
On May 9, 2019 Mark Milstein will be offering a seminar in New York on Time-based Metadata: The Key to Video Discoverability and Content Immortality. The presentation will be at B&H Photo. Click
here to register. You can also watch online.
ACSIL and
Thriving Archives have completed their fourth
Global Survey of Stock Footage Companies (AGS4) since 2007 and estimate worldwide stock footage revenue in 2018 at $570 million, more than double what it was in
2007. Data for the survey launched in July 2018 was collected from 84 of the estimated 415 footage licensing companies worldwide.
Will more images in an agency collection grow revenue? Is more choice always better?
Shutterstock is adding 1,608,350 new images a week to its collection. That’s 229,764 new images a day. The average customer reviews 500 or fewer returns before changing search parameters. So how do they make it possible for customers to review all those new images?
The stock photo market in China may be bigger, and more lucrative than many people think. Gaopin Images tells Selling Stock that their average gross sale to Chinese customers in 2018 was $35,
17% more than what Getty is earning worldwide and
44% more than the gross China sales Getty is reporting to its contributors.
I was asked recently to appraise the value of a collection of stock images that were being donated. Back in the 1990s and even the early 2000s this would have been a relatively easy task. I would look at the revenue the collection had generated in previous years, determine the rate of revenue decline year over year and assess, based on the type of imagery, the length of time they might continue to have commercial value.
Shutterstock has reported Q1 2019 revenue of
$163.3 million up $6.7% compared to Q1 2018, (excluding Webdam which was sold in the first quarter of 2018). The revenue was almost flat with the $162.1 million generated in the previous quarter. During the conference call CFO Steven Berns pointed out that traditionally revenue for Q1 is very similar to revenue in Q4 of the previous year. Revenue per download averaged
$3.42 per image, compared to $3.40 in Q1 2018.
Shutterstock, has announced the renewal of its agreement with The Associated Press (AP) to distribute AP’s daily global photo output for license to customers based in the U.S., U.K. and Ireland.
On April 8, 2019 there was a roundtable discussion at the Copyright Office’s with regard to the immunity Internet Service Providers are entitled to under the Digital Millennium Copyright Act if they comply with various provisions. The content creator community has been hoping that the U.S. might follow the lead of the
European Parliament and provide some additional protections for creators.
VCG is still offline in China and there is no clear indication when they may be able to resume operations. It appears that VCG’s standard prices have ranged from tens to thousands of yuan. Thus, they could be as low $5 to $10 for the use of an image. Such prices seem to fit with the gross sales prices Getty Images has been reporting, minus a reasonable share for the selling agency. We also know that in a very few cases customers have paid well over $600 to use an image. However, It is unclear what the usage conditions have been for the extremely low prices or anything in between. Maybe VCG’s standard price packages have been very similar to those of Shutterstock or Adobe Stock. We don’t know.
Photo World Magazine in China asked for my views on four issues related to the VCG copyright dispute. The following are my responses to the questions. I’ve decided to share these comments with my readers. In addition, at the bottom of the story there links to some other stories on Selling-Stock.com that provide additional information
As we
reported last week Visual China Group (VCG) in China was forced to close down itd website over the issue of offering the “Black Hole” photograph without giving “clear and visible” credit as required by the Creative Commons license.
Shutterstock, has announced the launch of its first Augmented Reality (AR) feature, available on the Shutterstock customer iOS application. The latest update to the iOS application includes a new
“View in Room” button that allows users to access their camera phone and virtually position any of Shutterstock’s 250 million images against the wall in a room of their choosing.
Brianna Wettlaufer, former Co-Founder and CEO of
Stocksy, has joined
Adobe Stock as Head of Content. A longtime creative industry veteran and innovative entrepreneur Brianna has held numerous leadership roles in the stock photo industry including Vice President of Development at iStock among others. Brianna resigned her position at Stocksy last August for personal reasons.
Adobe has released its latest 2019 Visual Trend report called
Brand Stand. The trend report explores consumers’ desire for companies that align themselves with important social issues and how brands like Nike and Gillette are driving this trend with high-impact creative that takes a stand.
Techcrunch reports that VCG grabbed the first black hole photo released by the European Southern Observatory and immediately made the image available for sale for either editorial and commercial use without any attribution to the Event Horizon Telescope Collaboration (EHT), an array of radio telescopes that captured the black hole image.
More and more photographers are expressing frustration with Getty Images and saying they are pulling their images. Many are looking for another distributor that will charge higher prices and offer a better royalty share. I hate to defend Getty, but to be fair today’s low prices are not all their fault. If we go back to the early 2000s Getty tried to keep prices at reasonable levels, but once iStock and Shutterstock came on the scene, and got some traction, there was no way for Getty to hold out forever.
Envato, headquartered in Melbourne, Australia, has solidified its place as one of the key players in the stock photography market with the acquisition of stock photo subscription service
Twenty20. The Los Angeles-based company that started out as
a way for people to print Instagram photos onto canvas, boasts more than 350,000 creative contributors to its library of more than 45 million authentic, crowd-sourced photos.