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Articles from December 2010

Business Ethics: Is This Statement An Oxymoron?

By Jim Pickerell | 1468 Words | Posted 12/30/2010 | Comments (3)
Many believe the concept of business ethics has become an oxymoron. Do a Google search and you’ll find reams and reams of explanations of what ethical business practices are, or should be. Every major corporation has a place on its web site that outlines the company’s ethical principles. Some companies test all employees annually to insure that they clearly understand the company’s ethical policies and procedures. Often these principles seem to boil down to two over riding rules: (1) Maximize Shareholder and Manager Wealth and (2) Do What Is Legal.

Looking For A Way Forward

By Jim Pickerell | 675 Words | Posted 12/28/2010 | Comments (8)
John Fowler points out that his strategy for running a stock photography business isn't working, acknowledges that he needs to make changes and asks for ideas as to what those changes should be. I added some of my experiences and perspective and encourage readers to suggest positive ways forward.

Free Photos

By Jim Pickerell | 184 Words | Posted 12/27/2010 | Comments
A reader just forwarded to me a list of 50 sites with free photos. One of the interesting things about some of these sites is that some of the photographers didn’t intend for their images to be made available for free. By using PicScout’s ImageExchange I was able to determine that a number of the best images on some of these sites seem to have been grabbed from paid sites, particularly Dreamstime.

Designer Impact in Microstock

By Jim Pickerell | 682 Words | Posted 12/23/2010 | Comments (1)
For almost two years I have been following the sales of 197 of iStockphoto’s top sellers. The tendency has been to think of these people as photographers, but in fact 98 of them, or almost 50%, list their job description as something other than photographer.

Microstock No Longer Profitable for Chapple

By Jim Pickerell | 326 Words | Posted 12/21/2010 | Comments (8)
Ron Chapple, one of the first traditional adopters of the micro-priced model into his larger stock business, says that chances of making a sale have decreased by 90% in recent years.

THP Welcomes Korea’s Topic Photo

By Julia Dudnik Stern | 78 Words | Posted 12/17/2010 | Comments

Singapore Photographer Wins National Geographic Contest

By Julia Dudnik Stern | 92 Words | Posted 12/17/2010 | Comments

PhotoShelter Launches Print Vendor Network

By Julia Dudnik Stern | 76 Words | Posted 12/17/2010 | Comments

New Footage Survey To Explore Critical Industry Trends

By Jim Pickerell | 308 Words | Posted 12/15/2010 | Comments
The Association of Stock Image Licensors and Thriving Archives have launched  the ACSIL Global Survey of Stock Footage Companies 2, a comprehensive review of the stock footage business. The survey will assess overall business conditions within the stock footage industry and provide strategic, action-oriented information and insights to industry leaders. Participants who complete the online survey will be eligible to receive a complimentary summary report of the results and a 50% discount on the purchase of the final report.

StockFood Sees Demand in 3D Stills

By Julia Dudnik Stern | 268 Words | Posted 12/15/2010 | Comments
Crediting the success of feature films like “Avatar” for the growing popularity of three-dimensional imagery, specialist provider StockFood has launched a service that converts the stills in its delectable collection into 3D format. The company says the trend is set to sweep advertising and publishing industries.

Things To Consider When Licensing Educational Uses

By Jim Pickerell | 1105 Words | Posted 12/14/2010 | Comments (1)
The use of images for educational purposes has always been about 20% of the total market for stock images. For some agencies and photographers, educational sales represent a much higher percentage of their gross revenue. However, as a result of technological developments and industry consolidation, it has become extremely difficult for creators to earn enough from licensing images for educational uses to enable them to continue to produce imagery for this purpose.

iStock First to Market with Localized Search

By Julia Dudnik Stern | 492 Words | Posted 12/13/2010 | Comments (1)
iStockphoto has been working on a way to use language and country data to deliver more locally relevant results since last year. On Monday, the Getty Images-owned microstock leader delivered on this promise. The company also launched a new editorial product offering.

Evergreen Stock Images

By Julia Dudnik Stern | 48 Words | Posted 12/10/2010 | Comments

Murabayashi Promises to Put More Business in Your Photo Business

By Julia Dudnik Stern | 94 Words | Posted 12/10/2010 | Comments
PhotoShelter offers new free training video.

Kursiv Launches Booxx

By Julia Dudnik Stern | 38 Words | Posted 12/9/2010 | Comments

PhotoAlto Hires New Sales Director

By Julia Dudnik Stern | 25 Words | Posted 12/9/2010 | Comments

Google Announces New Copyright-Friendly Policy

By Julia Dudnik Stern | 304 Words | Posted 12/9/2010 | Comments (1)
Google is working on ways of addressing the problem of infringing online content. The company is making four changes it plans to implement over the next few months.

The Case Against A Stock Photo Niche

By John Martin Lund | 815 Words | Posted 12/9/2010 | Comments (1)
Many photographers are advised to develop a specialty and find an undeveloped niche as a way to deal with the oversupply of imagery. John Lund presents the case against a stock photo niche and argues that financial success will come to the photographer who can best create images that illustrate major concepts and compete successfully with the other images.

Press Release Marketing For Artists

By John R Math | 619 Words | Posted 12/8/2010 | Comments
Today, press release marketing presents the artist with another low cost opportunity to promote their artwork. If done properly, press release marketing will bring traffic to the artist’s website, help in building and maintaining an artist’s brand and will eventually create incoming links to the artist’s website, thus, enhancing it’s SEO and gaining a higher page rank too.

Shutterstock Builds Wells in 6 Ethiopian Villages

By Julia Dudnik Stern | 98 Words | Posted 12/8/2010 | Comments (2)
The NY subscription microstock has financed wells to provide clean drinking water for 1,500 villagers in the Amhara region of Ethiopia.

Ad Spending for 2011 and Beyond

By Jim Pickerell | 475 Words | Posted 12/8/2010 | Comments (2)
Global ad spending in 2011 is expected to be up 5.4% to $411.7 billion according to MagnaGlobal, but the trend for the print segment of the business in the Western world is not so rosy. Most growth will be in Asian markets and media that does not have a big overlap with stock photography.

Fotolia Takes Over Polylooks Buyers

By Julia Dudnik Stern | 99 Words | Posted 12/7/2010 | Comments

Mary Evans Announces Addition of NY Historical Imagery

By Julia Dudnik Stern | 87 Words | Posted 12/7/2010 | Comments

Corbis Reps VII

By Julia Dudnik Stern | 81 Words | Posted 12/7/2010 | Comments

The Hell Gate: New Music Photography, Production Agency

By Julia Dudnik Stern | 60 Words | Posted 12/7/2010 | Comments

SuperStock Offers Buyers Cash Incentives

By Julia Dudnik Stern | 73 Words | Posted 12/3/2010 | Comments

Framepool: Demand for Creative HD Footage on Rise

By Julia Dudnik Stern | 180 Words | Posted 12/3/2010 | Comments

Munich-based footage company Framepool has launched a people collection. The unusually titled “Cats at the Cream” offers modern lifestyle motion content in high definition.

‘Weekend With Bachmann’ Focuses on RM

By Jim Pickerell | 141 Words | Posted 12/3/2010 | Comments

If you are absolutely convinced that all stock images must be licensed based on how they will be used, “Weekend With Bachmann” on March 4-6 in Orlando, Fla. may be for you.

Enhancing Google Search With ImageExchange

By Jim Pickerell | 1480 Words | Posted 12/2/2010 | Comments (2)
At first glance, PicScout’s new ImageExchange interface that isolates images that are easily licensable from any Google or Yahoo! search, and displays them in a right-hand panel next to all the returns delivered by these search engines, would seem to be a very helpful tool for professional users looking for images they can license legitimately.  In fact, the returns delivered may be more misleading than useful.

Costco Markets Corbis Imagery as Prints, Posters

By Jim Pickerell | 814 Words | Posted 12/1/2010 | Comments (3)
With the introduction of The Costco Art & Image Gallery, Corbis and Costco will sell individual prints and posters as retail products. The images offered are a select group of some 20,000 professional pieces of fine art, photography and illustration from the Corbis collection of more than 6 million images.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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