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Articles from March 2015
One of the biggest problems for stock photographers is the percent of their images in major collections that haven’t been shown to any customer for years. I suspect that most of the major distributors aren’t even tracking this figure. If I had to guess I would estimate that as many as half the thumbnails in most online collections have not been viewed by any customer in the last two years.
Global crowd-sourced media platform and live-streaming company, Newzulu
, and mobile photo and video crowdsourcing service Scoopshot
, have partnered to collect and market citizen generated content and offer untapped revenue opportunities to brands and publishers around the world.
In mid-February Alamy published changes in its standard contract that were due to go into effect April 1st (45 days later). A number of photographers, particularly in the UK, had issues with certain clauses and a lively discussion ensued on the EPUK
In preparation for the BAPLA
Focus on Copyright event in London on May 14, 2015, BAPLA is surveying its membership on the standards and pricing members employ for Web, Social Media and App use.
has announced its debut into the stock photography industry. The New York-based agency offers the editorial and commercial photography market high-end imagery that is tastefully curated with authentic real life moments.
I’m getting more frequent requests from long/short hedge fund investors about Getty Images’ turnaround potential in 2015. Getty’s $550 million of 7 percent unsecured notes due in October 2020 are selling for approximately 50 cents on the dollar. Investors are trying to determine if that is a good price, or if they could go even lower. (Getty also has about $2 billion in additional debut.) Here’s some of what I tell them.
Back in the early 2000s Graphic Designers started complaining that Royalty Free stock was too expensive and began looking for less expensive ways to get the photos and illustrations they needed for their projects. That was the birth of microstock. Now Christian Toksvig, former Getty Images VP, Christian Toksvig,, thinks there is new demand for still lower prices. He has founded StockUnlimited
and is offering unlimited vector downloads for $9.99 per month.
According to Meredith Kopit Levien, New York Times EVP of Advertising, speaking to OMMA SXSW in Austin, TX recently, “Last year the Times did about $180 million in digital advertising and almost that much in digital subscriptions. That puts us at a digital business that’s in the $350 million range."
Royalty free stock image agency Novel Expression
and Jenn LeBlanc of Illustrated Romance
are launching the Exclusive Jenn LeBlanc for Novel Expression collection. The initial collection will feature images of male and female same sex couples in both contemporary and historical costumes.
Houghton Mifflin Harcourt (HMH) has started requesting images directly from some very experienced stock photographers and offering them $300 for all-future-rights, including copyright
, to any image they select.
Under the title “Imagestate Media Partners Limited – In Liquidation” the Joint Liquidator in the UK reported on 6 March 2015 that Imagestate had been liquidated.
Bond traders are asking “If Getty Images changed its name, but had all the same content and pictures, would this have a significant impact on sales/marketing?” The reason for this question is that revenue has been declining for Getty for at least eight quarter and it is becoming increasing apparent that there is likely no way to turn the business around.
iStock by Getty Images will stage the UAE's first ever iStockalypse event in Dubai from 26 thru 28 March, 2015. Specifically chosen as a fitting venue to mark the 10th anniversary of iStockalypse events, iStockalypse Dubai will bring together a select group of both local and global photographers and videographers for three-days of creative shoots and visually themed talks.
Stock photography is a two-sided market. For the most part image producers need a distributor to make potential customers aware of their work. Image buyers need distributors to make it easier for them to find what they need when they need it. The distributor needs to cover its cost of providing the service and make a profit. But the distributor must also manage the delicate balance between what customers are willing to pay and generating enough royalty for contributors to encourage them to continue to produce.
Jonathan Klein, Co-Founder and CEO of Getty Image, has stepped down as CEO 20 years to the day after he and Mark Getty founded the company. Klein will continue as chairman and will remain instrumental in determining strategy, direction and vision for Getty Images. As Klein transitions into his new role as Chairman the company is expected to “expand its footprint in the consumer space.”
Stock Photo Secrets
has put together a list of 80 Stock PhotographyTrends For 2015
, In 2014 Stock Photo Secrets surveyed stock agencies and put together a list 50 trends
of the kinds of imagery customers were buying. This year 16 agencies responded with the 80 most popular subjects their customers are requesting and using.
has acquired Rue des Archives
, the premier French archival photo library, and expanded the company’s range of historic imagery and personalities for licensing. Rue des Archives is an exceptional resource with photography ranging from the cave paintings of Lascaux to 21st century Parisian life.
Shutterstock has put together a very interesting Infographic related to Contributor Earnings
. Everyone engaged in stock photography -- regardless of whether they have ever licensed an image through Shutterstock, or any other microstock distributor -- should examine this Infographic carefully. It contains a lot of important insights.
Clear Arts – ImageProtect (www.imageprotect.com
) an image tracking company has successfully negotiated a six figure damages settlement for copyright infringement of images belonging to Lived In Images, Inc. against Buzzle.com, an online content farm. Lived In Images, Inc.
, is a stock photo archive specializing in home, garden, and interior design pictures.
The Microstock segment of the stock photography business has grown rapidly over the last few years. I estimate that in 2014 gross microstock revenue, worldwide, was approximately $850 million. Sales by the Big Four distributors – Shutterstock, iStock, Fotolia and Dreamstime – represented about 85% of this total.
, the leading mobile platform for photo and video crowdsourcing, has partnered with Pearson. In an effort to reach out and engage millennials, Pearson is using Scoopshot to crowdsource photos from around the world to illustrate its publications.
The third ACSIL
Global Survey of Stock Footage Companies (AGS3) reports a rapidly growing business for companies who have set up dedicated units to market and sell footage. The $550 million global business in 2014 represents a 40% increase in the three years since 2011 when the market was estimated at $394 million
On Thursday, March 26 Boston will, for the first time, host Visual Connections’
spring visual media expo at the modern and accessible Joseph B. Martin Conference Center at Harvard Medical School.
Almost every day another blog publishes a story ridiculing and putting down stock photography. They highlight images found on some of the major stock web sites that no one in their right mind would ever want use, except as a joke. Some examples can be found here
A new mobile-oriented, crowdsourced photography service called Twenty20
was launched recently. They claim to have the world’s largest crowdsourced commercial image catalog with 45 million imagers from 250,000 photographers based in 154 countries.