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Articles from April 2009

2008 Income Survey: Photographic Activities

By Jim Pickerell | 167 Words | Posted 4/30/2009 | Comments
Photographic activities that produced the highest average revenues were advertising and brochure, consumer editorial and architectural assignments.

2008 Income Survey: Revenue by Stock-Licensing Model

By Jim Pickerell | 429 Words | Posted 4/30/2009 | Comments (1)
Everyone wants to know the best strategy for marketing their images. The numbers from this year's income survey show that more people used the rights-managed strategy than any other, and that their average gross revenue was the highest at $56,326. However, image marketers should not be too quick to jump to the conclusion that rights-managed is necessarily the correct approach.

2008 Income Survey: Geographic Conundrum

By Jim Pickerell | 505 Words | Posted 4/30/2009 | Comments
There were some very surprising results when we compared U.S. photographers with those residing elsewhere. Average U.S. stock photographer revenues appear to be substantially below those generated by shooters living elsewhere, apart from the few U.S. respondents earning in excess of $500,000.

Snapixel Combines CC and Traditional Licensing

By Julia Dudnik Stern | 193 Words | Posted 4/29/2009 | Comments
New San Francisco-based photography site Snapixel markets itself as an offering that combines elements of Flickr and iStockphoto.

Getty Renews Olympic Agreement

By Julia Dudnik Stern | 99 Words | Posted 4/29/2009 | Comments
On the heels of a recent loss of the National Football League business, Getty Images has announced it has renewed its agreement to serve as an official photographic partner of the United States Olympic Committee.

PantherMedia and NaturFoto Launch Photo Competition

By Julia Dudnik Stern | 57 Words | Posted 4/29/2009 | Comments

2008 Income Survey: Averages and Top Producers

By Jim Pickerell | 815 Words | Posted 4/29/2009 | Comments (1)
The average annual earnings of photographers responding to the 2008 Selling Stock self-employed photographer income survey are $110,409, leaving out the top five producers whose earnings are uncharacteristically large. Of this, the average annual stock income was $65,475, which means that 41% of photographers' freelance revenues come from something other than the licensing of rights to stock images.

Vaughan Shortlisted for Entrepreneurship Award

By Julia Dudnik Stern | 132 Words | Posted 4/28/2009 | Comments
Image Source founder Christina Vaughan has been shortlisted for the Entrepreneur of the Year Award. The honor is part of the Asian Women of Achievement awards, which identify Asian women making a significant contribution to British life.

THP Signs Members from Italy, South Africa

By Julia Dudnik Stern | 53 Words | Posted 4/28/2009 | Comments

Fotolia Launches Video

By Julia Dudnik Stern | 56 Words | Posted 4/28/2009 | Comments

Micro Supplier LookStat Raises $500K in Funding

By Julia Dudnik Stern | 185 Words | Posted 4/27/2009 | Comments
LookStat, an online startup serving microstock photographers, has announced it has closed a round of financing with $500 in venture capital. The Seattle technology company offers a Web-based service that allows microstock contributors to track their sales by image at multiple sites.

Readymade Images Exclusive at Plainpicture

By Julia Dudnik Stern | 32 Words | Posted 4/27/2009 | Comments

Picturehouse Chicago Sold Out for Fourth Year

By Julia Dudnik Stern | 75 Words | Posted 4/27/2009 | Comments

2008 Income Survey Results

By Jim Pickerell | 3437 Words | Posted 4/27/2009 | Comments
The results of Selling Stock’s 2008 self-employed photographer income survey compared to the 2007 results are disappointing on several fronts. First, we only had 136 responses this year compared with 238 in 2007. Many factors could have contributed to this, but the 2008 data must be viewed as having less validity. Nevertheless, as we parse the data there are some interesting nuggets of information.

Gulfimages Invites Contributions

By Julia Dudnik Stern | 93 Words | Posted 4/24/2009 | Comments
Dubai-based Arabic stock library Gulfimages has launched Upload, a portal that will accept contributions from professional, semi-professional and hobbyist photographers.

Europe, North America Hardest Hit by 2009 Ad-Spend Decline

By Julia Dudnik Stern | 517 Words | Posted 4/24/2009 | Comments
According to the latest figures ZenithOptimedia, global ad spending will decline by 6.9% in 2009 compared to last year. The largest losses will be in emerging Central and Eastern European markets, which will drop by 13.9%. North America is projected to decline by 8.3%, with the United States losing 8.7%, more than both regional and global averages. Western Europe's projected ad-spend decline is 6.7%.

What Google's Similar-Image Search Means to Traditional Stock Industry

By Julia Dudnik Stern | 797 Words | Posted 4/23/2009 | Comments (4)
The search leader continued expanding its image-related offerings with Similar Images, an experimental search feature from Google Labs. While Google did not pioneer the underlying image-recognition technology or image-to-image searches, the company’s increasing attention to all things visual offers insight into online image-consumption trends. For stock producers and marketers, this foreshadows both opportunities and challenges.

Aperture Foundation Downsizes

By Julia Dudnik Stern | 53 Words | Posted 4/22/2009 | Comments

TopFoto To Give Away Ale at PBF

By Julia Dudnik Stern | 111 Words | Posted 4/22/2009 | Comments
Injecting a little fun into the upcoming annual BAPLA Picture Buyers' Fair in London, TopFoto has designed its PBF stand to look like a bar. The company will also giving away bottles of William Wilberforce Freedom Ale.

Credits-Per-Day Subscription Distinguishes Between Print and Web Uses

By Jim Pickerell | 609 Words | Posted 4/22/2009 | Comments
PantherMedia's proposed credits-per-day subscription plan is structured so customers who need larger files for print uses pay more reasonable prices for their images than is the case with existing subscription and microstock plans.

Micro Contract Terms More Favorable than Traditional

By Jim Pickerell | 593 Words | Posted 4/21/2009 | Comments (1)
Given the rapidly changing trends in the stock photo industry, photographers need to pay close attention to the duration of new contracts they are being asked to sign.

The Image Works Expands Early Color Archive

By Julia Dudnik Stern | 66 Words | Posted 4/21/2009 | Comments

Imense Launches Web-based Kyewording Application

By Julia Dudnik Stern | 183 Words | Posted 4/21/2009 | Comments
Cambridge, U.K.-based technology company Imense has launched Annotator, which it says is the first semi-automatic tool that can reduce keywording time by a factor of 4, while providing more commercially relevant keywords.

Levine Joins Reflex Stock

By Julia Dudnik Stern | 40 Words | Posted 4/20/2009 | Comments

2008 Market Size: Transaction Volume

By Jim Pickerell | 229 Words | Posted 4/20/2009 | Comments
The number of traditionally priced transactions is declining, as is the average price per image.

Veer Promotes Stills with Video

By Julia Dudnik Stern | 38 Words | Posted 4/20/2009 | Comments

2008 Market Size: Revenues by Region

By Jim Pickerell | 85 Words | Posted 4/20/2009 | Comments
Selling Stock estimates that the Americas are responsible for 41% of global stock-licensing revenue, while 49% come from Europe, the Middle East and the Arab world, and the final 10% from the Asia Pacific region.

Dreamstime Adds Flash Browser

By Julia Dudnik Stern | 51 Words | Posted 4/17/2009 | Comments

Masterfile Appoints India Distributor

By Julia Dudnik Stern | 54 Words | Posted 4/17/2009 | Comments (1)

PantherMedia Seeks Micro Photographers

By Julia Dudnik Stern | 107 Words | Posted 4/17/2009 | Comments
Munich-based PantherMedia, which has just crossed the 1-millionth-image benchmark, is inviting photographers to participate in its newly introduced microstock and opt-in subscription offerings.

Corbis Outline Signs Flood, Greenberg

By Julia Dudnik Stern | 139 Words | Posted 4/17/2009 | Comments
Bill Gates-owned Corbis has announced that it once again represents celebrity photography by Don Flood and Jill Greenberg. The addition strengthens the Corbis Outline celebrity offering.

Capture's Greenlight To Aid Agencies

By Jim Pickerell | 365 Words | Posted 4/16/2009 | Comments
U.K. technology company Capture will debut its image pre-flight utility Greenlight to the U.S. market at this weekend's PACA Symposium in Chicago. The first version of Greenlight has been designed primarily to enable agencies to quickly analyze image files and generate a report of common errors.

Romer Joins StockShop

By Julia Dudnik Stern | 78 Words | Posted 4/16/2009 | Comments

Hollingsworth To Give Photographers Makeover

By Jim Pickerell | 444 Words | Posted 4/16/2009 | Comments (2)
Jack Hollingsworth, one of the most prolific stock shooters of the last couple decades, has announced a three-day educational program called Photographer Makeover. The first of probably many seminars begins on June 1 in Austin, Texas.

Education Stock Pictures Company Launches Learning Pictures

By Julia Dudnik Stern | 87 Words | Posted 4/16/2009 | Comments

Johnér Enters Finland, Norway

By Julia Dudnik Stern | 95 Words | Posted 4/16/2009 | Comments

2008 Market Size: Editorial Image Revenues

By Jim Pickerell | 174 Words | Posted 4/15/2009 | Comments
How does the total 2008 editorial revenue of $700 million break down among breaking news, editorial features and books? And what portion of this revenue goes to large editorial suppliers operating outside the stock industry?

2008 Market Size: Revenues by Image Type

By Jim Pickerell | 655 Words | Posted 4/15/2009 | Comments
Commercial stock accounts for 56% of total revenues generated by licensing still images. Editorial, specifically celebrity imagery, is the one traditional growth segment, while the sales of microstock and subscription products now nearly equal revenues generated by traditional royalty-free images.

Prince Responds to Copyright Lawsuit

By Julia Dudnik Stern | 131 Words | Posted 4/14/2009 | Comments
Appropriation artist Richard Prince has responded to a suit filed by French photographer Patrick Cariou with, unsurprisingly, a fair-use defense.

Tips Images USA to Launch at Picturehouse Chicago

By Julia Dudnik Stern | 66 Words | Posted 4/14/2009 | Comments

2008 Market Size: Overview

By Jim Pickerell | 654 Words | Posted 4/14/2009 | Comments (1)
Selling Stock has updated its estimates of the gross revenue generated worldwide by the stock photo industry in 2008. We have also estimated the number of images licensed under rights-managed, royalty-free and microstock models and segmented global sales by geographic region.

Photononstop Acquires, Relaunches French Portal

By Julia Dudnik Stern | 74 Words | Posted 4/13/2009 | Comments

Green Still Strong But Consumers Skeptical

By Julia Dudnik Stern | 212 Words | Posted 4/13/2009 | Comments
Over three quarters (77%) of consumers agree that they can make a positive difference by purchasing from socially or environmentally responsible companies, says the new BBMG Conscious Consumer Report: Redefining Value in a New Economy. However, 23% of consumers they have "no way of knowing" if a product is actually green or does what it claims.

BSIP Launches RF Collection

By Julia Dudnik Stern | 42 Words | Posted 4/13/2009 | Comments

Size Of Market In 2009

By Jim Pickerell | 2533 Words | Posted 4/13/2009 | Comments
I believe that worldwide customers pay a combined total of about $1.8 billion for still stock images and illustration annually. There has been virtually no growth in this market in the last few of years. In the fall of 2008 Corbis CEO Gary Shenk estimated that total 2007 revenue for the industry was $2.3 billion and predicted that it will decline to $2.2 billion by 2012.

AP Takes NFL from Getty, Says Image Division is Fastest Growing Business Segment

By Julia Dudnik Stern | 394 Words | Posted 4/10/2009 | Comments
Rumors of Getty Images losing the exclusive business of the National Football League have been circulating for over a week and were finally confirmed during this week's annual meeting of The Associated Press. In passing, AP president and chief executive officer Tom Curley said that last week, the AP became the exclusive licenser of NFL photography for commercial use, winning the business from Getty.

PBF Opens for Registration

By Julia Dudnik Stern | 130 Words | Posted 4/10/2009 | Comments
The eighth annual Picture Buyers Fair takes place on May 6 and 7 at London's Business Design Centre and offers a new service to photographers.

Alaska Stock Image Part of Int'l Global Warming Campaign

By Julia Dudnik Stern | 71 Words | Posted 4/10/2009 | Comments

AudioMicro Adds Content, Releases iPhone App

By Julia Dudnik Stern | 88 Words | Posted 4/9/2009 | Comments

AP To Crack Down on Content Misapporpriation

By Julia Dudnik Stern | 413 Words | Posted 4/9/2009 | Comments
The Associated Press has announced plans to launch an industry initiative to protect news content from misappropriation online. Unfortunately, the proposed measures amount to tracking content and suing perpetrators, with which the stock-licensing industry has had plenty of experience but limited and unquantifiable success.

Deadline for Completing Self-Employed Survey Approaching

By Jim Pickerell | 94 Words | Posted 4/9/2009 | Comments

Getty To Discontinue Rights-Managed Sales Through Jupiterimages Web Site

By Jim Pickerell | 146 Words | Posted 4/9/2009 | Comments (1)
Getty Images has notified its suppliers that it will discontinue offering rights-managed content on the Jupiterimages website as of August 1. Images will be pulled down from,,,,, and

Getty Revises Model and Property Releases

By Jim Pickerell | 466 Words | Posted 4/8/2009 | Comments
Getty Images has revised, simplified and made its model and property releases more visually appealing with larger text. These releases are available in twelve languages and anyone can use them, regardless of whether or not they license images through Getty Images.

PhotoShelter Releases SEO Cookbook

By Julia Dudnik Stern | 366 Words | Posted 4/8/2009 | Comments
While undoubtedly self-promotional in initial intent, PhotoShelter's newly released SEO Cookbook offers plain-language guidance on how to optimize a photography Web site for best search-engine placement. The 30-page PDF file is available upon request and will be particularly useful for those who are daunted by marketing their work online.

Blend Rebrands with Multicultural Design Firm

By Julia Dudnik Stern | 154 Words | Posted 4/8/2009 | Comments
Las Vegas-based multiethnic stock-licensing company Blend Images has revamped its identity, Web site and marketing campaign. The design work was done by Spil Creative, a New York shop managed by Latin-American and Asian-American partners.

Image Source Joins Compassionate Eye Foundation

By Julia Dudnik Stern | 57 Words | Posted 4/7/2009 | Comments

Corbis Sues National Museum of Crime and Punishment

By Julia Dudnik Stern | 552 Words | Posted 4/7/2009 | Comments
On April 2, Corbis filed a copyright infringement lawsuit against a Washington, D.C.-based National Museum of Crime and Punishment. Beyond the inescapable irony of a museum devoted to crime committing one, the allegations outlined in the complaint are particularly egregious. Purportedly, NMCP agreed to pay Corbis a licensing fee of $139,600 for limited non-exclusive use of 705 images, did not pay any of such fees but has used the images since last May and continues to do so to this day.

Corbis Launches Motion Web Site

By Julia Dudnik Stern | 144 Words | Posted 4/6/2009 | Comments
After a recent partnership with Thought Equity Motion, which was universally deemed a smart move by industry pundits, Corbis has launched a new Corbis Motion Web site. The Bill Gates-owned company now offers ten times more footage and boasts sophisticated e-commerce features.

Can Photographers Make Money Selling Microstock?

By Jim Pickerell | 375 Words | Posted 4/6/2009 | Comments (6)
The most commonly heard complaint from traditional photographers about microstock is that it is impossible to make money selling pictures for a few dollars. Yet the expected 2009 earnings of some 150 iStockphoto contributors suggest that these shooters make a very respectable living, even by U.S. full-time traditional shooter standards.

Online Endorsement Platform BAT to Offer Getty Celeb Imagery

By Julia Dudnik Stern | 187 Words | Posted 4/6/2009 | Comments
California-based Brand Affinity Technologies, which specializes in bringing athlete and celebrity endorsements to the Web, has struck a limited exclusive deal to provide its advertiser-clients with access to Getty Images editorial image collection.

moodboard Celebrates Illustration

By Julia Dudnik Stern | 48 Words | Posted 4/3/2009 | Comments

ImageSpan Partners with PicScout

By Julia Dudnik Stern | 336 Words | Posted 4/3/2009 | Comments
At this week's Web 2.0 Expo in San Francisco, ImageSpan and PicScout announced a partnership to help ImageSpan's LicenseStream subscribers track and monetize content published online. The two companies said this alliance not only offers licensing and tracking services, but also addresses the growing problem of online image theft.

Aurora Launches Green Collection

By Julia Dudnik Stern | 182 Words | Posted 4/2/2009 | Comments
Portland-based Aurora Photos has launched an eco-compilation. The company aims to address the needs of earth-conscious advertisers, green-living magazines, corporations and environmental organizations.

Corbis Trend: Triathlon Rising

By Julia Dudnik Stern | 170 Words | Posted 4/2/2009 | Comments
According to the latest Corbis Creative IQ Trends report, the popularity of triathlons has exploded since their introduction as an Olympic sport at the 2000 Sydney games. Economic pressures have helped, as people increasingly seek positive outlets to exert control over their lives.

Jupiterimages Q4 Revenue Mirror Broader Economic Trends

By Jim Pickerell | 254 Words | Posted 4/2/2009 | Comments
WebMediaBrands-reported fourth-quarter figures for Jupiterimages show an 11.6% revenue decline from total 2007 revenues and a 23.1% decline from last year's final quarter.

iStock Sales In March 2009

By Jim Pickerell | 1340 Words | Posted 4/2/2009 | Comments
The following is a list of the 131 highest producing contributors to iStockphoto and shows the number of downloads they had in March 2009 and approximate figures of the royalty revenue this represents. The data came from istockcharts ( The first column is the total number of downloads for the individual as it was listed on istockcharts on March 2, 2009. The second column show downloads as of April 1st and the third column is the difference between these two numbers or total downloads for that individual for the month.

Alamy Restricts Contributor Participation in Blog, Forum

By Julia Dudnik Stern | 148 Words | Posted 4/1/2009 | Comments (1)
Alamy has removed the "comments" feature from its corporate blog. The company has also announced that it is restricting its online forum topics.

Time, Getty Images Launch

By Julia Dudnik Stern | 737 Words | Posted 4/1/2009 | Comments
Six months after the initial announcement of the partnership between Time Inc. and Getty Images, the two have launched jointly owned While the new Web site is a treasure trove for image lovers and history buffs, its image-use policies raise a number of issues for both consumers and content owners.

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This stock photography news site focuses on the business side of photography with a special emphasis on stock photography. Our goal is to help photographers maximize their earnings based on the quality of their work and the commitment they are prepared to make to the trade. The information provided will be applicable to part-timers as well as full time professional photographers. We’ll leave it to others to teach photographers how to take better pictures.

Jim Pickerell launched his career as a photographer in 1963. In 1990 he began publishing a regular newsletter on stock photography. In 1995 the information was made available online as well as in print and was gradually expanded to a daily service. Click here for Pickerell's full biography.

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