ASMP – Business as unUsual Webinars

Posted on 4/2/2014 by Jim Pickerell | Printable Version | Comments (0)

ASMP has announced two webinars later this month that should be of value to stock photographers and stock photo agents. Both are free if you sign up and listen at the scheduled time. These webinars will also be recorded and made available within a week after the event through a web link. ASMP members will be able to listen to them for free. Non-members will be charged a fee of $4.99.

Marketing The One True You


The first webinar will be Marketing the One True You with Colleen Wainwright. It is scheduled for Wednesday, April 23, 2014 between 1:00 - 2:00 pm EST. In addition there will be a question and answer session at www.facebook.com/asmpnational from 2:00-2:30.

Many stock photographers are recognizing that they may need to focus more on the assignment side of their business in order to be less dependent on the revenue that can be earned from stock images. But making the transition from shooting stock to finding customers who need to have something shot is not easy.

In an increasingly crowded marketplace, standing out and attracting the right audience is harder than ever. Marketing maven Colleen Wainwright, aka the Communicatrix, has long noted that the most effective marketing is less about yelling and selling, and more about “the truth of you translated into the language of them.” Wainwright will discuss how to recognize and communicate the truth of you in your marketing efforts so you can reach and connect with the right audience for your work.

Click here to register for this event. If you are interested in attending the event or listening to the recording later it is important to register.

Recordings will be available at: www.ASMP.org/bau
 

The Expansion of Fair Use


The second webinar is The Expansion of Fair Use with Nancy Wolff. It is scheduled for Tuesday, April 29, 2014 between 1:00 - 2:00 pm EST.

In recent years, the Fair Use Doctrine has been used to successfully defend an ever broadening array of unauthorized uses. This expanded application of Fair Use is rapidly becoming the biggest threat to the continuing monetization of photography. Join host Richard Kelly for a conversation with IP attorney Nancy Wolff, author of The Professional Photographer’s Legal Handbook, who will provide the creator’s perspective on this critical and controversial area of Copyright law.

Anyone who hopes to license rights to stock images in the United States in the future should be aware of how “Fair Use” may eat into their business.

Click here to register for this event. If you are interested in attending the event or listening to the recording later it is important to register.

Recordings will be available at: www.ASMP.org/evo

Please note: the first 500 people to log in will be able to attend the live seminar. Within a week after the event, non-commercial access to a recording of the event will be available for free to registrants and all ASMP Members. Non-Members who have not registered can access the recording for $4.99. For more information, please visit www.ASMP.org/webinars.


Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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