Kodak Continues To Struggle

Posted on 10/3/2011 by Jim Pickerell | Printable Version | Comments (3)

Eastman Kodak’s stock lost more than half its value in volatile trading on Friday amid fears that it is headed for bankruptcy. The company has lost nearly $1.8 billion since 2007 and is set to borrow another $160 million from its $400 million line of credit.

Investors were also spooked because the company announced that it was hiring several advisors to help management turn around the Rochester, N.Y. company. One of those advisors is the Jones Day law firm which specializes in advice on bankruptcies and other restructuring alternatives.

Shares closed on Friday at $0.78 per share. At one point they reached a new low of $0.54. In early trading on Monday the shares were back up to $1.46, but they were at $3.12 a month ago. Shares were above $28 in October 2007 and have been steadily declining since. The once dominant player in the photography business has struggled mightily in the last two decades to find a way to successfully transition from film base photography into digital and is still searching.

Copyright © 2011 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


  • Bill Bachmann Posted Oct 3, 2011
    I shot ads and also a 295-day World Tour Shoot for Kodak over the years. They were a great company.

    For some reason, they were caught with their pants around their ankles with the digital revolution. Why I know not because they had a lot of smart people there. I know they did not expect digital to take over so quickly, but they sure needed to be more aware!

    RIP Kodak. Kodachrome made millions of us happy for a long time!!


  • Jeff Greenough Posted Oct 3, 2011
    How did they not see it coming? Remember the DCS series of cameras in conjunction with Nikon and Canon?


  • Jagdish Agarwal Posted Oct 4, 2011
    I remember, Kodachrome was mostly in short supply in India. We had gone for a photography outing and I ran out of my Kodachromes. I bought Ektachromes from the local market and gave my fellow photographers two Ektachromes in exchange for one Kodachromes. And we had to send Kodachromes to USA for processing. Those were the days.

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