PACA has changed its name to PACA, The Digital Media Licensing Association
. While the name Picture Archive Council of America has served the organization well, it has become apparent that it no longer accurately reflects today’s photography licensing business, or the membership of the organization.
PACA has also taken steps to make itself more accessible to its members including a new website
() and an informational blog (http://blog.pacaoffice.org/
) that will make it possible to inform members in a more timely manner of industry trends, changes and issues.
Among the frequent updates available through the blog will be: the work PACA is doing to protect and support copyright on a global basis, discussions it is having with image buyers to find new ways of working together and ways to join its voice with other industry trade associations for a greater impact.