PACA Survey

Posted on 4/9/2000 by Jim Pickerell | Printable Version | Comments (0)



April 9, 2000

PACA (Picture Agency Council of America) wants to know what you think. They want to know
the Best and the Worst things about picture agencies you deal with. You will be receiving
a two page survey form from PACA in the near future. Please fill it out and return it.

Each year at their annual meeting (June in Los Angeles this year) the PACA agencies try to
find some way to get a sense of what their photographers are thinking. Often the members
have listened to a panel of name photographers (usually top producers with their various
agencies) talk about their experiences with their agencies. The members have recognized
that what they hear in these session may not be a totally accurate picture of what the
AVERAGE photographer is thinking.

This year they have decided to survey a broad cross section of photographers. Responses
are sent to the PACA office and the only person who will see the raw data is the PACA
administrator. You can be absolutely confident that your agent will never know the source
if you find it necessay to criticize something your agent is doing.

The data will be collated and presented at the annual meeting. If
you include a self-addressed stamped envelope with your survey the survey results and a
summary of the discussions at the PACA annual meeting will be mailed to you.

If the questions don't deal directly with issues you feel are important don't hesitate to
write and send in other comments. This is a major opportunity for photographers to share
their concerns with the major stock agents in the U.S. It is a chance to reach, in a
non-threatening and risk free way, the people who have a major controlling interest over
your livelihood.

This opportunity may not come again soon. Don't pass it up. If you don't receive a copy
of the survey in the mail and would like to fill it out you can call of fax Lonnie
Schroeder at: phone 507-645-6988 or fax: 507-645-7066.

Copyright © 2000 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff