Pricing Future Magazine Uses
Posted on 10/25/2010 by Jim Pickerell | Printable Version |
“Our contention is that the iPad version of a magazine is part of the
rate base of that magazine,” said Condé Nast vice president of editorial
operations Richard Levine at the recent conference of the Picture
Archive Council of America. “A new strategy for acquiring content is
needed because it will be impossible to anticipate how imagery initially
acquired primarily for print use might be repurposed,” he continued.
This is not unique to Condé Nast issue, but rather a position other
publishers have already taken or will need to take in the near future.
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