Pricing Future Magazine Uses

Posted on 10/25/2010 by Jim Pickerell | Printable Version | Comments (2)

“Our contention is that the iPad version of a magazine is part of the rate base of that magazine,” said Condé Nast vice president of editorial operations Richard Levine at the recent conference of the Picture Archive Council of America. “A new strategy for acquiring content is needed because it will be impossible to anticipate how imagery initially acquired primarily for print use might be repurposed,” he continued. This is not unique to Condé Nast issue, but rather a position other publishers have already taken or will need to take in the near future.


Get the Full Article (2 Credits)

Have an Account?

Access to this site is an exclusive benefit for you. Enter your username and password in the form above. If you don't remember your password you can reset it at any time.


Forgot your password?

New to Selling Stock?

Selling Stock is a subscription based on-line newsletter that reports on developing trends in the stock photo industry. It is updated at least twice a month. On-line subscribers receive e-mail notification whenever new stories are posted. Archives containing stories going back to late 1995 are fully available to subscribers.


Copyright © Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

  • Sarah Saunders Posted Oct 26, 2010
    I agree with your comments. BAPLA is also dealing with this issue and there was agreement that the industry could develop so much it's not advisable to give unlimited rights at this point. Interesting to see how it all develops.
    Sarah

  • Paul Melcher Posted Oct 26, 2010
    Some good points Jim. We at EPAG are very busy addressing these issues directly with publishers. Funny that the New Yorker will pay 80 K for a photo shoot and nothing for stock. This shows how poor of a job we have done to market our images. They are now considered "worthless" even when they are not.

    - Paul Melcher-
    EPAG founder

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More

More from Free Stuff