Selling On The Web

Posted on 3/6/1998 by Jim Pickerell | Printable Version | Comments (0)

126

SELLING ON THE WEB


March 6, 1998

Many photographers think they won't need agents when WEB selling takes off. Some things to think

about...

Your site will need many top quality images, or buyers won't come. Someone has to scan, keyword

and generally produce

and manage the site, as well as

be available at least 9 hours a day to answer phones, take orders and pull images.

Set up automatic on-line delivery to avoid the pull and you pay computer programmers for expensive

software instead of a

stock agent. If you pull, the

images must be shipped, tracked while out, return reminders sent (and occasional legal action) and

refiled when they come

home.

You must get faxed credit references before delivery or risk losing your slides, negotiate prices

(particularly difficult

if the sale is overseas),

bill, call some clients repeatedly to get paid and bring legal action when the above fails.

Option: Only accept credit

card sales and forfeit your

best customers. You spend time saying NO to buyers who believe they have a right to pay little or

nothing to use your

images.

You must market the site to let the good customers know it exists. You will need staff, office

machines, computers (try

to keep them working),

supplies, phone lines, insurance -- and suddenly you are a mini-agent.


©1998 SELLING STOCK

The above copyrighted article(s) are for the sole use of Selling Stock subscribers and may

not be copied, reproduced, excerpted or distributed in any manner to non-subscribers without

the written permission of Jim Pickerell, the editor. For subscription information contact:

Selling Stock 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720,

fax 301-309-0941, e-mail: jim@chd.com.


Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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