Social-Networks Provide Revenue Opportunities

Posted on 7/1/2008 by Jim Pickerell | Printable Version | Comments (0)


A new study of teen activity online, conducted by Online Testing Exchange, shows that on average, those in the 13-to-17 age group spend 11.5 hours a week online.

The No. 1 activity of teens is instant messaging, but that is followed by visiting social networking sites. Other online activities used to a lesser degree include email, searching and visiting virtual-community sites. The average teen is signed up for over four social networking sites and belongs to two.



The study also shows that 58% of teens have purchased something online and spend an average of $46 per month on these purchases. 26% of those making purchases spend $50 a month or more.

Teens also indicated that they are receptive to advertising on these sites. This could be good news for PicApp, which is making images available for free to bloggers and those creating social-network sites. Each image published is accompanied by an ad and image creators share the ad revenue.

The potential market for such uses is huge. There are 100 million bloggers (not all teens) and 1.8 million new posts a day. About 2 million of these bloggers are considered active and on average, 10 people read each post.

To the degree that social networkers are interested in using pictures, photographers participating on Alamy's new Novel Use service could also benefit. In this case, the image user pays a small fee for the image, but doesn't have to put up with any advertising.

As social networking grows - and the number of active bloggers has doubled in the last eight months - these two sites should indicate whether users prefer free pictures with advertising, or will pay to eliminate ads.




Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff