Time To Retire RM Pricing
Posted on 6/6/2014 by Jim Pickerell | Printable Version |
It may be time to retire Rights Managed as a licensing model. RM pricing doesn’t work for most customers anymore. Moreover, it no longer really maximizes the potential earnings of photographers. There used to be a time when all image uses were in print. In those day when an art director purchased an image for a magazine ad, a book or a brochure she knew exactly how the image would be used in the layout and how many copies would be printed. Those days are mostly gone forever.
Copyright © 2014 Jim Pickerell
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