TSM Goes Live With Live Picture

Posted on 9/18/1998 by Jim Pickerell | Printable Version | Comments (0)

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TSM GOES LIVE WITH LIVE PICTURE




September 18, 1998


The Stock Market (TSM), announced that it has
installed a Live Picture Image Server, Enterprise Edition for
securely distributing and viewing high resolution images across the
internet.


The new server and its accompanying imaging software enables Stock
Market customers to interactively alter the viewable size of images
(zoom), crop, adjust image resolution for delivery and download
images on-line.


To get an idea of how this works, go to the TSM site
(www.stockmarketphoto.com) and click on the "Zoom & win contest."
This gives you one image and you can enlarge sections of it to view
the detail.


TSM has 35,000 images on-line, but only about 20% currently have
the zoom capability. That number is growing daily. A small red
"zoom" icon under the image tells the user when there is zoom
capability. The maximum file size of each zoom image is about
35MB.


Once rights have been negotiated the full 35MB file can be
delivered to the client on-line. Live Picture has the capability,
and eventually this service will be offered by TSM, for the user to
pick the file size they need. Eventually, the user will also be
able to crop the image on-line using Live Picture and receive a
file of just the cropped section of the image.


TSM offers these files in CMYK, RGB or Live Picture format.


"The Web is the future in the digital image industry, and we plan
to pioneer the market by using the best products," notes TSM
President Richard Steedman. "The Live Picture Image Server helps us
to give customers the online features and flexibility they want,
while simultaneously protecting the intellectual property of our
photographers. We're very excited about it."


"We are thrilled to be the first in the industry to offer this
cutting-edge technology for our clients," notes Andrei Lloyd, EVP
of The Stock Market.


The Stock Market has been supplying stock photography to the
creative community since 1981. Today, TSM is the leading
independent stock photography agency in the world. With a library
containing over 3 million images, representing the work of 300
photographers worldwide, TSM supplies images to domestic and
international creative communities through its five offices in the
United Sates and its overseas libraries in Dusseldorf, Germany;
Paris, France and London, England and over 30 international
affiliate partner offices spanning 6 continents.


TSM offers clients an interactive/searchable on-line image library
via their website at www.stockmarketphoto.com; Digital Image
Express delivery service; Free Research and SharperSTOCK, the
industry's only customer appreciation program which rewards
frequent TSM customers with merchandise certificates from
The Sharper Image, redeemable through their catalog, 85 retail
stores or website.


Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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