What will Thinkstock Mean for iStockphoto?
Posted on 2/5/2010 by Jim Pickerell | Printable Version |
There is a lot of concern among iStockphoto contributors as to whether Getty Images' new Thinkstock venture will benefit them or result in reduced revenue overall as sales on the main iStockphoto site decline. This particularly worries exclusive photographers. Calculating the potential loss is very complex, but photographers must hope that none of iStock's volume customers turn to Thinkstock and that a large percentage of Shutterstock customers will start rushing to Thinkstock. To be successful, Getty must capture more revenue from Shutterstock customers than they lose as a result of customers leaving iStockphoto and Getty Images to buy subscriptions.
Copyright © 2010 Jim Pickerell
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